Chinese smartphone maker Honor introduced its first new flagship smartphone since 2019. Half a year since being sold, the former Huawei sub-brand has introduced the new Magic3 smartphone series, the Magic3, Magic3 Pro, and range-topper Magic3 Pro+. best smartphone camera
The Magic Pro series of smartphones are significant for several reasons. Beyond being the first flagships from the brand since it was spun off from Huawei in early 2021, the devices come with Google Mobile Services (GMS) meaning that it will run Android 11 and have access to Google’s suite of apps.
While the Pro+ is similar in most respects to its Magic3 series siblings, it is in imaging that most of the differences and upgrades occur. The Magic3 Pro+ promises impressive imaging capabilities, powered by a unique hexagon rear camera setup.
“HONOR has always showcased our most innovative ideas through the HONOR Magic Series, and the HONOR Magic3 Series continues this legacy,” said George Zhao, CEO of HONOR Device Co, Ltd. “Representing HONOR’s vision for the future of mobile technology, we are proud of the industry partnerships we’ve forged which have helped in the development of this ground-breaking new smartphone as well as the continued efforts from our R&D team to reintroduce HONOR to the global market, in a never-before-seen display of exceptional technology.”
Honor has added a 50MP IMX700 1/1.28” Sony sensor for its 23mm lens with Full Pixel Octa PD Autofocus, a 64MP ultrawide camera, a 64MP monochrome camera and a 64MP telephoto camera, as well as a fifth rear camera for portraits. On the front, it has a 13MP punch-hole selfie camera next to the ToF sensor.
In terms of design, the resemblance of the Magic3 Pro+ to the Huawei Mate 40 Porsche Design model is unmistakable. But taking design cues from a previous and attractive design from its former parent is nothing to be embarrassed about.
The Magic3 series of smartphones will go on sale in China first but are expected to come to Europe and the Middle East, as well as to Asian markets, later. No word on when, or if, it will come to the USA, though Canada is a possibility given the positive reaction that Huawei’s smartphones received there.
The camera is one of the most important technical features in a handset. The camera is often a key factor that determines which handset a consumer will purchase, making cameras important differentiators for mobile phones. MEGAPIXELS have been used to define the quality of the camera in handsets, and while the megapixel race between vendors had slowed in recent years, Strategy Analytics has identified a new wave of megapixel races between vendors.
Delivering vivid colors and true to life imagery, the 50MP wide camera has an ultra-large 1/1.28-inch color sensor alongside Full Pixel Octa Phase Detection (PD) AutoFocus allowing moving objects to be captured with quick and precise focus in exceptional detail. The 64MP Periscope Telephoto Camera has a 3.5x optical zoom and up to 100x digital zoom, enabling users to capture high quality images from afar. Supported by an optical image stabilizer (OIS), users can produce clear images, even without a tripod. The 64MP 126° ultra-wide-angle lens paired with a 7P optical zoom lens offers HONOR’s highest-resolution wide camera, allowing a wider field of view with minimized perspective distortion and perfectly showcasing entire buildings and landmarks in stunning clarity. For macro shots, users can capture incredible details as close as 2.5cm.
Smartphone that delivers a Cinematic Videography Experience best smartphone camera
The HONOR Magic3 Series enables Magic-Log and cinematic Level 3D LUT (Look Up Table) video capabilities. Commonly used to shoot professional movies, the log format allows users to enhance their videos with cinematic color tones and stunning visuals in HDR clarity. The cinematic 3D LUTs help users create color hues fit for the cinema.
The Magic3 Series can capture 4K HDR content and has three omni-directional microphones for clear audio capture, further ensuring enhanced picture and sound quality for cinema ready content.
Powerful Chipset and Upgraded Hardware for Enhanced Performance best smartphone camera
Delivering breakthrough industry-leading efficiency and performance and improved AI computing power, the HONOR Magic3 Series comes equipped with the new Snapdragon® 888 Plus 5G Mobile Platform9. HONOR is among the first equipment manufacturers (OEM) to launch a Snapdragon 888 Plus powered smartphone. Compared to the Snapdragon 888, the new chipset sees upgrades in terms of CPU and AI computing. The chipset improves AI computing resulting in up to 32 TOPS and boosting AI performance by 20%.
Complementing the chipset, the HONOR Magic3 Series features OS Turbo X, which was transferred to the Snapdragon 8 series chipset for the first time. It contains Low-latency engine, Anti-aging Engine, Smart Memory Engine that improve fluency, anti-aging, and allow more apps to remain alive in the background. Designed to energize gaming performance, the HONOR Magic3 Series comes with the GPU Turbo X graphics acceleration technology, applying optimizations that reduce power consumption, and improve performance. Together with Superconductive Hexagonal Graphene technology, temperatures are reduced, leading to an overall more stable and comfortable gaming experience. Thanks to LINK Turbo X, a self-developed state-of-the-art technology, the HONOR Magic3 Series successfully makes use of Wi-Fi and cellular networks together to deliver a peak download speed of 6.1Gbps, the fastest download speed available on a smartphone today.
The performance of HONOR Magic3 Series is also well recognized by HONOR’s industry partners. “HONOR is a truly innovative company with deep roots in technology.” Says Cristiano Amon, President & CEO, Qualcomm Incorporated. “This technical foundation has helped to create a collaborative and trusting environment between our companies. And allowed you to fully harness the power of the Snapdragon 888 Plus to unleash the best Android experience on the new HONOR Magic3 Series.”
Ultra-Long Battery Life and Superior Fast Charge Capabilities
Powered by a 4600mAh battery, HONOR Magic3 Series frees you from frequently charging your device. HONOR Magic3 Series supports HONOR SuperCharge at 66W or SuperCharge Wireless at 50W. The Magic3 Pro and Magic3 Pro+ can also be used as a power bank to charge up other devices with Wireless Reverse Charge.
Next Level Privacy and Security Features with Smart AI
Privacy is one of HONOR’s top priorities. Testament to this, the HONOR Magic3 Series is equipped with enhanced security capabilities, including a 3D ToF front Camera for 3D Face ID Unlock, ensuring a high-level of security when using facial recognition to access your smartphone.
Creating a smarter and seamless user experience, various daily settings have also been optimized on the HONOR Magic3 Series to achieve an all-scenario intelligent life. The intelligent upgrades include UX experience, Smart Travel, Security and Privacy and Mobile Working, bringing about a seamless AI experience so users can efficiently manage their work and daily life.
Color, Pricing and Availability best smartphone camera
Inspired by Magic Hour, the prime time of day for shooting for photography enthusiasts and film directors, the HONOR Magic3, starting from 899 euros, comes in Golden Hour and Blue Hour, which are made from synthetic leather, in addition to Black and White. The HONOR Magic3 Pro, starting from 1099 euros, comes in Golden Hour, Black and White, while the HONOR Magic3 Pro+, starting from 1499 euros, comes in Ceramic Black and Ceramic White, delivering a premium and classic look and feel.
HONOR Magic3 Series will first be available in mainland China. Availability for other global markets will be announced at a later date, stay tuned for more information. Accessories for your Honor Magic 3 get here.