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Demand for eSIM-compliant smartphones rises 180% this year in Russia

Demand for smartphones supporting eSIM s has grown by 180 percent in unit terms year-on-year this year, reports Vedomosti citing a study by mobile retail chain M.Video-Eldorado. esim russia

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Connectivity via eSIMs was launched by mobile operators Megafon and Beeline at the end of July, driving the growth in demand while Tele2 launched this service last year. Sales of smartphones supporting e-SIMs jumped by 250 percent in August.

Sales of eSIM smartphones soared by 178 percent in units and by 158 percent in terms of sales revenues from January-August, according to a study by mobile retail chain Svyaznoy. It said 1.6 million such devices worth almost RUB 106 billion were sold in the country from January to August.

IPhone is the most popular eSIM phone esim russia

The most popular device in this category was the iPhone 11 (it accounted for 60% of sales in pieces and 67% in money).

This month M.Video-Eldorado Group which is Russia’s largest consumer electronics retailer and part of the SAFMAR Group has transferred its data-office product development and operation to Yandex.Cloud. The COVID-19 pandemic accelerated the retailer’s transformation into an online business, transitioning to smart services and automated operations, requiring a rapid scaling of the Company’s data centre capacity. Cloud solutions ensure reliable information storage and access to high-performance computing technologies while also enabling transparent cost control. The transition to Yandex.Cloud has helped the Company to triple the ML-development resources and run about 100 pilots and tests at a time.

“In the two years since the opening of the Data Science Centre, we have significantly expanded our competencies, with our development volumes and headcount increasing several times. Today, M.Video-Eldorado’s data office is continuously developing and rolling out a number of automation and efficiency enhancement solutions in such areas as customer communications, personalised offers, product range management and promo planning. This growth requires a flexible approach to our computing capacity. With cloud technologies, we can scale up our infrastructure literally within an hour and scale it down almost as quickly when it is not used, saving on major investment in purchasing and supporting our own equipment, said Kirill Ivanov, Head of Data Office at M.Video-Eldorado.

The Company is actively using graphics processing units (GPU) having switched to a computing power consumption model based on specific project needs. To allow for rapid data processing, we have connected our data office to Yandex.Cloud’s data centre through Yandex Cloud Interconnect. Building their own data centre to support M.Video-Eldorado’s data office needs would have considerably increased the project timeline and capital expenditures. All the latest eSIM news are here.

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