Are the Germans back in travel fever after more than two years of the corona pandemic? Or did many people spend their holidays at home again? And what were the most popular travel destinations during the summer holidays? An exclusive mobile data analysis by Vodafone Germany provides clues. Because the smartphone is also a loyal companion on vacation and is used a lot everywhere in roaming. Vodafone Germany roaming users
The data analysis shows: In the ten most popular holiday regions in Germany, the data volume increased significantly during the summer holidays. Data traffic in many EU countries also increased when roaming. Roaming data rose particularly strongly in the Scandinavian countries as well as in Great Britain and Ireland – however, only Denmark made it into the top 10. vodafone germany roaming users
For Vodafone, Germany’s mobile phone stronghold this year is the Baltic Sea region around Usedom and Rügen. During the summer holidays, more than twice as much data rushed through the network as in the pre-holiday period. The northern Baltic Sea region came second with Scharbeutz, Travemünde and Timmendorfer Strand. The amount of data transmitted there increased by 60 percent. The East Frisian Islands and the neighboring North Sea areas (Sylt, Amrum, Föhr, Cuxhaven) follow. But Berchtesgaden was also a popular holiday destination with an increase of 32 percent this year.
According to the usage data, classic destinations such as Italy, Spain and Austria were particularly popular in other European countries. Germans are increasingly drawn to Northern Europe: In the Scandinavian countries, data growth has doubled overall. Vodafone recorded the highest growth in roaming in England and Ireland. Data growth there has quintupled. The fact that many Germans took long-distance trips again this year is shown, among other things, by the doubling of data growth in the USA.
In the Corona year 2020, Vodafone’s mobile phone data showed a completely different picture. Holiday destinations that are further away, such as Spain or Turkey, were avoided and neighboring countries such as the Netherlands and Austria were preferred as travel destinations. In Germany, the Germans were mainly drawn to the mountains in 2020 – two years ago the Allgäu was still Germany’s mobile phone stronghold. Last year, on the other hand, vacationers were increasingly drawn to the sea again.
“In the past two years, the total data volume in the Vodafone network during the holiday season has increased by around nine percent across Germany. Growth this year is only four percent. An indication that more and more people are spending their holidays abroad again. In 2022, many Germans were drawn to the sea – both at home and abroad. This year’s mobile phone stronghold in Germany is the Baltic Sea region. When it comes to European travel destinations, Italy is at the top.” said Tanja Richter, Head of Technology at Vodafone Germany.
Background information on the research Vodafone Germany roaming users
For the domestic German evaluation, the mobile phone specialists from Vodafone for 2022 considered a three-week period before the start of the summer holidays (April 27 to May 17) and a period of just as long during the holiday season (July 20 to August 9). The data volume at the cell phone stations in the holiday regions was analyzed. For the international roaming analysis, Vodafone used data from the period July 1 to August 8 and compared it with the same period last year.