It is targeting the 5G segment in partnership with AT&T. VinSmart entered the 5G segment in Q3 2020 with the launch of Vsmart Aris 5G. USA is the second largest 5G market globally.
Local Vietnamese reports claim the manufacturer wants to sell up to 2 million phones, potentially through AT&T.
“Presently, VinSmart is developing and commercializing affordable 5G mobile models for the US market because this is the place where 5G has become universal,” the company says.
According to VinSmart, the company will bring the Vsmart Aris and Vsmart Aris Pro to the US. Phones in the Vsmart Aris line have 20-megapixel front-facing cameras under the screen, a feature that hasn’t been seen on a mainstream phone in the US yet.
The two current Aris phones featured on VinSmart’s Web site have 6.4-inch, 1080p AMOLED screens and 64MP main cameras, and use Qualcomm Snapdragon 730 processors. That said, US releases will probably be newer, customized models of the phones with different specs; the current global models of the Aris and Aris Pro don’t work on US networks, and they aren’t 5G.
According to an Indian website, the Vsmart Aris 5G is likely to sell for around Rs 25,000 in India; that’s $338, and now we see why AT&T may be looking at the Vietnamese maker to juice up its low-cost 5G lineup. Currently, AT&T’s least expensive 5G phone is the LG K92 5G at $395.
VinSmart has strong focus in the entry and mid-price tier smartphone segments and a large manufacturing base back home in Vietnam to ensure unhindered device supply.
The postpaid market in the US is dominated by Apple and Samsung. According to research firm Wave7, in October 93% of the postpaid phones sold through T-Mobile were made by Apple or Samsung; that rises to 96% at Verizon and 99% at AT&T.