T‑Mobile Poland has launched a groundbreaking single mobile plan priced at PLN 75/month, offering unlimited voice, SMS, MMS, and data—with no hidden speed or usage caps. T-Mobile Poland unlimited plan

This move is designed to eliminate the “tariff complexity fatigue” many Polish consumers feel. A survey revealed that 94% of users prioritize simplicity in telecom plans.

What’s Included

• All-inclusive mobile: Unlimited talk, text, and data.
• EU roaming: Optional 14-day roaming for PLN 49, twice per year.
• Home fibre bundle: 300 Mbps internet included at no extra cost. Users can upgrade to 900 Mbps fibre (+ PLN 20) or add a TV package (+ PLN 50).
• Extra lines: Additional mobile lines cost PLN 55/month.
• Safety extras (+ PLN 20/month): Choose between “Safe Surfing”, “Device Insurance Comfort”, or “Safe Family+”

Competitive Impact

By simplifying pricing and bundling, T‑Mobile forces competitors (Orange, Play, Plus) to either clarify their plans or launch similar offerings powered by smart features like AI. The move represents a broader shift toward easier and more integrated telecom experiences.

Market Positioning & CEO Vision

CEO Andreas Maierhofer emphasized T‑Mobile’s role as an innovation leader:

“We are changing the rules of the game… replacing complicated tariffs with one, simple, safe and fully unlimited tariff.”

This launch marks a transformation in how connectivity is perceived—not as a collection of services, but as a basic human need.

Additional Highlights

• Phone flexibility: Customers can swap handsets anytime, not just at contract end. Entry-level devices start from PLN 1 (e.g., Motorola Moto G35 5G).
• 30-day trial: New users can test the network for 30 days, risk-free, under T‑Mobile’s satisfaction guarantee.
• 5G home internet: For areas without fibre, a simplified 5G unlimited home internet is available from PLN 60–80/month (routers and antenna included).

Why It Matters

Poland’s mobile market is crowded and confusing, with tiered and hidden-fee plans. T‑Mobile’s all-in-one, transparently priced offer could shift industry dynamics—forcing competitors to clean up their pricing or innovate. Experts say it might even influence telecom strategies across Europe.

In Context T-Mobile Poland unlimited plan

• T‑Mobile Polska holds around 12.6 million subscribers (Q1 2025), ranking fourth behind Orange, Play, and Plus.
• The company previously shut its 3G UMTS network in April 2023 and focuses on growing fibre, 5G, and bundled services.

What Comes Next?

Look out for responses from rivals—Orange, Play, Plus—as they likely rework offerings, simplify tariffs, or introduce similarly bold bundles. T‑Mobile’s “Just Simple” campaign, launching across media and in stores, is framed as a catalyst to “change the rules” in Poland—possibly sparking a wave of consumer-friendly telecom reform EU-wide.