In a bold move to elevate Saudi Arabia’s position in the global luxury hospitality market, Crown Prince Mohammed bin Salman Al Saud has officially launched the Boutique Group, a pioneering hospitality company fully owned by the Public Investment Fund (PIF). This ambitious initiative is part of Saudi Arabia’s broader efforts to diversify its economy, promote cultural heritage, and redefine the concept of ultra-luxury tourism in the region. And now and – luxury hotels in Saudi Arabia!

Boutique Group, a hospitality company fully owned by the Public Investment Fund (PIF), develops historical & cultural palaces into ultra-luxury boutique hotels to enrich the luxury hospitality experience; reflecting values of heritage and modern-day Saudi Arabia. saudi arabia luxury hotels

The company will revive the vibrant heritage and culture of Saudi Arabia to create a new and unique hospitality experience.

The first phase of the project will focus on the development of three historic palaces in cooperation with the private sector, including Al Hamra Palace that will offer 77 keys including 33 luxury palace suites and 44 luxury villas in Jeddah.

Tuwaiq Palace will provide 96 keys, including 40 luxury palace suites and 56 luxury villas, whereas Red Palace will offer 71 keys, including 46 luxury suites and 25 luxury guest rooms.

Both Tuwaiq and Red Palace are located in Riyadh.

The company will also offer many high-end experiences, from dining to wellness to exclusive services for each guest.

H.E. Yasir Al-Rumayyan, Governor of PIF, said,

“His Royal Highness the Crown Prince’s launch of the Boutique Group underlines PIF’s mandate to unlock the capabilities of promising sectors in Saudi Arabia that can help drive the diversification of the economy and contribute to non-oil GDP growth.

“The group will enhance the Kingdom’s already unique tourism offerings, strengthening Saudi Arabia’s position as a leading regional and international tourism and cultural destination and contributing to Saudi Vision 2030,”

H.E added. saudi arabia luxury hotels

With the launch of Boutique Group, Saudi Arabia is poised to set a new global benchmark in luxury hospitality by harmoniously blending the Kingdom’s vibrant heritage with modern opulence. The first phase, featuring the restoration and transformation of Al Hamra Palace in Jeddah and the Tuwaiq and Red Palaces in Riyadh, promises an unparalleled experience of royal living, complete with high-end wellness, dining, and personalized services.

By collaborating with the private sector and focusing on bespoke guest experiences, Boutique Group not only aims to revitalize historical landmarks but also to attract discerning travelers from around the world. As H.E. Yasir Al-Rumayyan emphasized, this initiative aligns perfectly with Saudi Vision 2030, driving economic diversification and reinforcing the Kingdom’s emergence as a premier destination for cultural tourism and luxury travel. Boutique Group stands as a symbol of Saudi Arabia’s aspirations to honor its past while building a dynamic, prosperous future.