Saily is moving deeper into business travel with a new self-service platform that lets companies buy, assign, and manage eSIM data plans for employees from one dashboard.

The travel eSIM app, built by the team behind NordVPN, says the platform allows company administrators to create an account, purchase data plans for more than 200 destinations, and distribute eSIMs to team members digitally in just a few clicks. Employees then use the same Saily app they would use for personal travel, which keeps the experience simple on the traveller side.

That may sound like a basic admin feature. It is not. It points to a bigger shift in corporate travel: companies want connectivity to work less like a telecom contract and more like a SaaS tool. Open the dashboard. Add the user. Assign the plan. Control the spend. Move on.

For businesses sending people abroad, that is already a more attractive idea than waiting for roaming bills, chasing expense claims, or hoping employees do not connect to the nearest unsecured airport Wi-Fi.

The Friction Was Always There

Business travel is back, but it is not simple. GBTA expects global business travel spending to reach $1.57 trillion in 2025, while also warning that growth is being shaped by economic pressure, trade uncertainty, and geopolitical risk.

In that environment, companies are looking harder at small operational costs that used to be tolerated. Roaming is one of them.

The problem is not only the price of mobile data abroad. It is the lack of control. One employee uses roaming. Another buys a local SIM. Someone else connects through the hotel Wi-Fi. Finance sees the mess later. IT worries about security. The traveller just wants their phone to work when they land.

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Saily’s business platform is designed for that exact pain point. Companies can pre-purchase plans, assign them to employees, monitor usage, and avoid surprise roaming charges. The value is not only in cheaper data. It is predictability.

“Managing connectivity for traveling employees has long been a source of friction and unexpected costs for businesses,” says Vykintas Maknickas, CEO of Saily. “Our self-service business solution is built to eliminate that friction entirely. It gives companies a powerful, scalable way to keep their teams productively and affordably connected, wherever work happens, all with the same user-friendly experience we’re known for.”

Security Is the Stronger Angle

What makes Saily slightly different from many travel-first eSIM brands is the security story.

Because it comes from the NordVPN ecosystem, Saily does not have to force the privacy angle. It fits naturally. The company says its eSIM product includes built-in security features such as ad blocking, web protection against malicious domains, tracker blocking, and virtual location options. Apple’s App Store listing also highlights integrated eSIM security features, including web protection and ad blocking.

For individual travellers, that is useful. For companies, it is more serious.

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Public Wi-Fi is still the default fallback for many business travellers, especially in airports, hotels, cafés, and conference venues. But employees are no longer just checking email. They are logging into cloud dashboards, sending documents, accessing customer data, joining calls, and using internal tools.

A managed eSIM does not replace a complete security policy. But it does reduce the need for employees to rely on unknown networks abroad. That gives Saily a cleaner business argument than “avoid roaming fees.” The better message is: keep your team connected, visible, and less exposed.

Where Saily Fits in the Market

The business eSIM space is getting crowded, but not every player is solving the same problem.

Airalo for Business focuses on simple eSIM distribution and team management. Holafly Connect leans into business travel connectivity with a strong unlimited-data message. GigSky has long served frequent travellers and enterprise-adjacent use cases. On the heavier enterprise side, players such as 1GLOBAL and Vodafone Business are more relevant when companies need deeper telecom control, compliance, integrations, and complex fleet management.

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Saily sits somewhere between those worlds. It has the consumer app familiarity that makes adoption easier, but it now adds enough admin control for companies that want a cleaner way to manage employee data abroad.

That could make it attractive for small and mid-sized businesses, consultants, sales teams, event staff, media crews, and distributed teams that travel often but do not want a long procurement process just to solve mobile data.

It also reflects where the broader travel eSIM market is heading. GSMA Intelligence has described travel eSIM as a growing use case, with adoption increasing as more travellers look for flexible alternatives to roaming. Its recent consumer survey found that, across 11 major countries surveyed, 12% of consumers who travelled internationally in the past 12 months used an eSIM while abroad.

Conclusion

Saily’s business launch is not just a product update. It is another sign that travel connectivity is becoming operational infrastructure.

The winners in business eSIM will not simply be the brands with the biggest destination count or the loudest “no roaming” message. Companies will care about control, reporting, employee experience, security, and how quickly the solution can be deployed without creating more admin.

Saily has a credible position because it combines a simple traveller-facing app, a self-service business dashboard, prepaid cost control, and a security angle that actually fits the brand. But the market will not stay easy. Airalo, Holafly, GigSky, operators, and enterprise mobility providers are all attacking the same pain from different directions.

The real question is no longer whether companies need better travel connectivity. They do. The question is which provider can make it feel invisible for employees and manageable for the business. Saily has clearly entered that race.