UK customers will not be able to try out Netflix before subscribing to the service, following its decision to ditch its popular 30-day free trials.
The company will offer different marketing promotions in the UK to attract new subscribers instead. Incidentally, Netflix also raised prices for its UK subscribers earlier this year.
Netflix tests new feature for automatic downloads
Netflix is continuing to sharpen its tech features that make it stand out from the competition. The company already offers Smart Downloads – a feature which automatically downloads episodes of the shows subscribers watch. Now, the company wants to take the feature to the next level by downloading shows and movies that it thinks viewers may like. The feature will essentially become a discovery tool.
Customers who’ve already started free trials will be able to finish them but no more UK customers will be offered free trials in the future, according to MoneySavingExpert.com who first spotted the change.
A spokesperson told MSE: “We’re looking at different marketing promotions in the UK to attract new members and give them a great Netflix experience.”
Netflix put up prices for UK customers in May – adding up to £2 extra per month for the streaming service.
Prices start at £5.99 for its most basic package, which is no HD and just one screen at a time.
It now charges £8.99 a month for the standard package, allowing customers to view two screens at a time.
While its premium package – which enables viewers to watch up to four screens simultaneously – is £11.99 a month.