Finnair has launched the airline’s new spacious, long-haul look with a brand-new Business Class and exciting new Premium Economy cabin as part of a major investment to enhance the customer experience.
The Finnish flag carrier unveiled the 200-million-euro investment at a press conference.
Finnair launches its new A350 and A330 cabin interiors designed in collaboration with design consultancy tangerine. The new design successfully differentiates Finnair on its competitive routes between Europe and Asia by focusing on creating a uniquely Nordic travel experience. Finnair business class
At the heart of Finnair’s new customer experience is ‘Nordic Freedom’, a vision set by tangerine at the outset of the collaboration. It encompasses the warm and inviting spirit of Nordic culture, the peoples’ love of exhilarating, expansive natural spaces, and their affinity for pure aesthetic forms.
Passengers are welcomed onboard Finnair’s business class cabin with a rich, homely environment. Furniture-like seating, a feature bar, elegant interior wall lighting and carefully crafted textiles combine in a distinctly Nordic way.
The business class seat is developed on a new AirLounge platform from Collins Aerospace, which was heavily tailored for Finnair with soft shapes, fine details and bespoke materials to create a cosy, private suite for passengers to enjoy their time onboard as they wish.
Passengers travelling in Premium Economy enjoy the elegant Nordic experience with a Haeco seat customised to improve comfort, offer more space and provide added storage.
David Kondo from Finnair’s Customer Experience team, who led the design programme for Finnair said: “We wanted to rethink business class and create more of a residential environment, emulating the comfort you would expect at home. By doing away with complicated seat mechanisms and using 3D curved shells, we’re able to provide a larger flexible living space. This allows you to move more freely and take up different positions that traditional aircraft seats do not allow.”
Matt Round, Chief Creative Officer at tangerine said: “We’re really excited to see the vision we crafted with Finnair brought to life. The collaboration has been a unique opportunity to shape a truly Nordic travel experience. The outcome is testament to the close and productive relationship between Finnair, our team, and the various manufacturers involved.”
The vision for the new travel experience created by tangerine and Finnair has come to fruition through new premium lounges in Helsinki airport and new cabin interiors onboard its A350 and A330 aircraft. Finnair business class
An exclusive space that you can make your own Finnair business class
The seat’s innovative fixed contoured shell with no recline enables a wide variety of sitting and sleeping positions: you can sit at different angles, rest your feet on the ottoman or use infill panels to create a large flat surface. A mattress and duvet turn the space into a comfortable bed, and you can use the cushy pillows to relax in a variety of sitting positions. The high cocoon like shell of the seat provides privacy, while the divider between central seats can be lowered when travelling with a companion.
The lighting options in the seat allow tailoring the ambiance of every customer’s own “nest”. Along with a customised lamp that doubles as a reading light, a do not disturb light is included if total privacy is desired. The in-seat lighting complements new cabin mood lighting designed in partnership with Jetlite to combat the effects of jetlag. The design scheme is inspired by Nordic nature, complete with the northern lights as the cabin is dimmed for sleep.
The various storage options within the seat include spaces for personal items, laptop, and all pillows and blankets; all certified for taxi, take-off, and landing, so customers can settle in right away and have their essential items conveniently at hand right from the start of the journey.
The flexible table can be used to read, dine or work. Each seat comes with impressive connectivity, including USB A, USB C, PC power, and wireless mobile charging. All of Finnair’s long-haul aircraft are equipped with internet connectivity.
The Inflight Entertainment System comes with a new more user-friendly, customised interface and a wider 18-inch screen, making time onboard fly.
Design collaborations, bar area and renewed meal concept in Nordic style
In line with its long design heritage, Finnair has worked with top Finnish design houses to complement the cabin ambiance and premium travel experience through beautiful new textiles and tableware.
All meals are served on new chinaware from Finnish design house Iittala. The Kuulas dining collection is designed by Harri Koskinen and inspired by the contemporary home environment. Each item in the collection is carefully designed with aviation in mind, making the collection efficient and lighter to support aircraft weight and CO2 reduction targets.
Business Class customers will enjoy renewed meal and beverage offerings, including an up to six-course meal in modern bistro-style and another lighter meal. In between meals customers can enjoy the stunning new refreshment area located at the main entrance of the aircraft.
The Finnish fashion house, Marimekko has created unique pillows and a duvet for the Business Class, with Maija Isola’s iconic designs in soothing dark colours.