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Why Telemach Might Be the Most Underrated Telecom Brand in Europe Right Now

If you’ve traveled through the Balkans recently, you’ve likely encountered the name Telemach. Whether it’s on storefronts, SIM card stands, or Wi-Fi routers in cafes, Telemach has become a prominent player in the region’s telecommunications landscape. But what exactly is Telemach, and why is it gaining attention?

SIM card e SIM shop

Let’s delve into what makes Telemach stand out and why it’s becoming a go-to choice for many in Southeast Europe.

What Is Telemach?

First off, Telemach isn’t just a single company—it’s a family of telecom brands spread across several countries in the Balkans, all operating under the United Group umbrella. Telemach is operating in Slovenia, Croatia, Bosnia and Herzegovina, and Montenegro. United Group has invested heavily in modernizing networks, rolling out 5G, and expanding fiber infrastructure across the region.

United Group itself is a powerhouse in the region, offering everything from cable TV and internet to mobile and landline telephony and even media content. Telemach is their go-to brand for delivering fast, reliable, and innovative telecom services in Slovenia, Croatia, Bosnia and Herzegovina, and Montenegro.


What Makes Telemach Stand Out?

Here’s the thing: telecom companies aren’t always known for being “cool” or “innovative.” But Telemach has managed to shake up that stereotype in a few key ways:

  • Bundled Services: Telemach was a pioneer in offering bundled packages—think TV, internet, and phone all in one bill. This made life easier (and often cheaper) for customers, who could finally ditch the hassle of juggling multiple providers.
  • Cutting-Edge Technology: Whether it’s rolling out high-speed fiber internet, launching 5G networks, or offering a massive lineup of HD TV channels, Telemach has consistently pushed the envelope with new tech.
  • Value for Money: Especially in Croatia and Slovenia, Telemach built its reputation as the “value” brand—delivering reliable service at competitive prices, which is a big deal in markets where telecom costs can be a sore spot for consumers.
  • Customer-Centric Approach: In Bosnia and Herzegovina, for example, Telemach was the first to introduce flat-rate fixed telephony, making unlimited calls to all networks a reality for the first time. That’s the kind of practical innovation that gets people talking.

Telemach by Country: A Quick Tour

Let’s break down what Telemach is up to in a few of its key markets:

  • Slovenia: Telemach Slovenia is the leading alternative provider of cable TV, broadband, and digital voice, and it’s the fastest-growing mobile operator in the country. With the recent T-2 acquisition, it’s set to get even bigger, pushing comprehensive 5G network availability and fiber networks to new heights, and the EON Smart Box, transforming traditional TVs into smart devices with access to various streaming services.
  • Croatia: After rebranding Tele2 as Telemach Hrvatska, the company poured over €200 million into network upgrades, aiming to deliver ultrafast broadband and top-tier mobile coverage. They’re not just competing—they’re setting the pace: Telemach Croatia launched one of the fastest 5G networks in the country, deployed fiber internet offering speeds up to 2 Gbps in various areas, and introduced competitive mobile plans with high data allowances, and rolled out the EON TV platform, providing a modern streaming and live TV experience.
  • Bosnia and Herzegovina: Telemach is the largest cable and broadband provider and a major fixed-line player. They’ve been at the forefront of bringing digital and HD TV to the market, and their DUO and TRIO bundles are a hit with customers looking for convenience and savings
  • Montenegro: Telemach Montenegro is a leader in digital TV, internet, and telephony, serving both local customers and the diaspora with advanced services and satellite platforms.
  • Serbia: Telemach’s parent company, United Group, previously owned Serbia Broadband (SBB), a major telecom provider in Serbia. However, in early 2025, United Group sold SBB to e& PPF Telecom Group BV, effectively ending its telecom operations in Serbia. This strategic move allowed United Group to focus on its core markets within the European Union.


Telemach TV: More Than Filler

One often-overlooked strength is Telemach’s TV and media offerings, especially when bundled with internet and mobile. Through their SBB roots and United Group’s media empire, they offer access to exclusive content, sports channels, and even original productions.

For people who still enjoy linear TV (yes, they exist), this gives Telemach a strong differentiator. Plus, their EON platform — available on smart TVs, phones, and tablets — has actually gotten some praise for its user-friendly interface and slick design. Not something you hear often about telecom apps, right?

So, who is Telemach really for?

Great question.

  • Locals who are tired of overpriced packages from traditional providers? Absolutely.
  • Digital nomads or expats looking for flexibility and regional reach? 100%.
  • Budget-conscious travelers needing fast data in the Balkans? Yes again.
  • Tech-forward users who care about 5G, fiber, or eSIM compatibility? Yep, they’re catching up quickly.

If you’re the kind of person who loves comparing specs, finding the best deal, and discovering “hidden gem” providers, Telemach is definitely one to watch.

Tourist-Friendly Offers

Croatia Slovenia
NET2GO PLUS: Unlimited data for 10 days at €9.95, including 200 local minutes. Ideal for short stays and heavy data usage. NET2GO with SIM card: Unlimited internet for 4 days from first activation—€4
SIM2GO: 10 GB of data and 200 local minutes, valid for 30 days, also priced at €9.95. Suitable for longer visits. NET2GO with preloaded NET2GO 100 GB: 100 GB (9.5 GB in EU/EEA), valid for 30 days—€9.99

These SIM cards are available at airports, post offices, gas stations, kiosks, and supermarkets. Just insert the SIM into your unlocked phone — no ID, no activation hassle. Great for tourists looking for data, calls, and reliability while exploring the region.

Final Thoughts

Telemach isn’t trying to be a global telecom giant — and maybe that’s its strength. By staying focused on regional needs, investing in serious infrastructure, and keeping things simple, they’ve earned a loyal following across multiple countries.

If you’re traveling in the Balkans, relocating, or just sick of overpriced legacy providers, Telemach is a smart, modern, and refreshingly no-nonsense choice.


Driven by wanderlust and a passion for tech, Sandra is the creative force behind Alertify. Love for exploration and discovery is what sparked the idea for Alertify, a product that likely combines Sandra’s technological expertise with the desire to simplify or enhance travel experiences in some way.