Hubby eSIM continues to strengthen its position as a trusted travel connectivity partner through an expanding network of collaborations with leading travel companies. Building on its commitment to seamless and affordable global connectivity, Hubby eSIM has recently partnered with respected industry names including DERTOUR Group, paxconnect, de Jong Intra Vakanties, Experience Plus, Londonist DMC, Further Travel, Route Trip USA, Nuco Travel Group, and most recently, Sunweb. These partnerships enable Hubby eSIM to support a wide range of travel experiences—from group tours and student travel to tailor-made holidays—ensuring travelers stay connected effortlessly wherever they go.

Sunweb is the latest tour operator to join Hubby eSIM ’s customer portfolio and include connectivity in the customer journey. From now on, the European holiday provider will offer 1 GB of mobile data to its customers heading to Turkey, Morocco, Tunisia, or Egypt for free. Sunweb eSIM

Through Hubby’s solution, Sunweb’s travellers will have access to an easy-to-use, reliable, and affordable Internet connection with their regular mobile number, without the need for a physical SIM card, public Wi-Fi or roaming charges. Hubby’s eSIMs can be installed before departure and activated upon arrival. Sunweb’s travellers will access the Internet service through a customized app interface with the tour operator’s brand identity.

For Sunweb, the integration with Hubby’s connectivity solution marks another step in delivering added value once travellers have arrived at their destinations. It also opens new possibilities to improve the travel experience of its customers through a direct communication channel to support, accompany, and inspire them throughout their trip.

“We want our travellers to feel taken care of from the moment they land,” said Ben Clockaerts, Head of Ancillaries at Sunweb Group. “This partnership allows us to offer something simple but impactful — internet access on arrival — which can make a world of difference in how confident and comfortable people feel in their destination.”

Hubby eSIM’s platform is designed for seamless partner integration and allows travel providers to offer mobile connectivity under their own brand across more than 200 destinations.

“This partnership is about more than data,” said Boris Bijlstra, Co-Founder of Hubby eSIM. “It is about staying connected to travellers where it counts — at the destination. We are proud to support Sunweb in delivering a smarter, more connected holiday experience that strengthens the relationship with their travellers.”

Sunweb will offer the 1GB eSIM powered by Hubby to customers from the Netherlands, France, Belgium, Germany, the United Kingdom, Sweden and Denmark, its seven international markets, travelling to Turkey, Tunisia, Morocco, and Egypt.

Final Thoughts

These partnerships reflect a broader shift in the travel industry—where connectivity is no longer a luxury but a foundational element of the travel experience. By embedding eSIM technology into the offerings of major tour operators and DMCs, Hubby eSIM is not just keeping pace with this evolution; it’s helping to define it. As travel becomes more digital, personalized, and mobile-first, solutions like Hubby eSIM are enabling the industry to meet modern traveler expectations with simplicity, flexibility, and efficiency. This positions Hubby eSIM not only as a tech provider but as a key enabler of smarter, more connected global travel.