Banking as a Service

Starling to launch ‘banking as a service’ package in Europe

As of H1 2022, subject to regulatory approval, Starling hopes to make its Banking as a Service (BaaS) solution offering available in the EU, including France, Germany, The Netherlands and Spain.

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“Starling as a Service” will enable businesses to build their own financial products on Starling’s award-winning banking platform, such as savings or current accounts, integrated digital wallets, kids’ cards and debit cards. Starling handles the technical and regulatory demands behind the scenes, leaving businesses to take care of their customers with innovative embedded banking solutions. Banking as a Service 

CEO Anne Boden, “The thriving technology and fintech scene in European markets makes them a great fit for the culture of innovation at Starling, and therefore a natural space for us to offer and develop our solutions in Europe.

“We have seen a consistent and growing demand for digital financial services, further accelerated by extended lockdowns and a shift in consumer behaviours in key European markets, and it is clear that Starling can power new and exciting opportunities for businesses across Europe”

Starling launched BaaS in the UK in 2018 and already has 25 payment and banking services customers, including Raisin, CurrencyCloud, Moneybox and Vitesse.

Starling Bank launches campaign inspiring Britons to break free from traditional banking

Starling, the leading digital bank, has launched a new campaign this October, encouraging consumers to break free from their old way of banking.

The campaign, produced by Wonderhood Studios, is the first under Starling’s new platform ‘Here to Change’. It aims to wake people up to the power of change to make things better. Spanning TV, VOD (video on demand), cinema and digital, it is designed to acquire new customers by reinforcing Starling’s leading proposition.

The 60-second TV spot, “Set Yourself Free”, directed by Sam Pilling, follows a customer in a long queue within a bank branch; we see her, and other customers, becoming impatient with the long wait. As she gazes up, she spots a few flying starlings through the glass dome far above her head and decides to set herself free. She slowly floats up into the air, taking flight above the other customers and bank staff. She flies freely around the building and effortlessly breaks through the glass dome, continuing her journey as she soars through the open sky outside.

By taking flight, we see the character physically setting herself free from her old bank, using the Starling app on her phone as she flies. A wide shot shows her elegantly soaring through the sky, before text that reads, “Set yourself free from your old bank,” followed by “Starling Bank. Here to change”. The soundtrack is Cream’s classic “I Feel Free”.

About Starling Bank Banking as a Service

Starling Bank is an award-winning, fully licensed and regulated bank built to give people a fairer, smarter and more human alternative to the banks of the past. It offers business, personal, joint, euro, and dollar current accounts alongside a child card. Starling also provides B2B banking and payments services through its Banking-as-a-Service model based on the proprietary technology platform that it uses to power its own bank. The Starling Marketplace offers customers in-app access to a selection of third-party financial services. Headquartered in London, it has offices in Southampton, Cardiff and Dublin. Banking as a Service 


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