MTS PJSC, a large Russian company providing digital, media and telecommunications services, and the BelkaCar car-sharing service announced on August 26, 2022 the launch of a series of free audio guides for motorists on the MTS Music platform. The route of the first audio guide will pass from Moscow to the Yasnaya Polyana estate museum in the Tula region. Closer to the fall of 2022, the MTS Music collection will be replenished with a number of guides along the Black Sea coast of the country. MTS Music audio guides for tourists
The company continues to develop a partnership with BelkaCar and jointly creates products and services for customer comfort. Together with partners from BelkaCar, MTS chose the most famous directions among car sharing users: from Moscow and from. Sochi The sector trailering our country is growing dynamically tourist, and products will be in demand, including by families with children. MTS guides are free, they are convenient to use, and there are plans to expand the project to other regions, commented on the project manager of MTS Music, Irina Muromskaya.
The length of the auto guide from Moscow to Yasnaya Polyana is 200 kilometers and passes by ancient Russian cities – Serpukhov, Aleksin, Podolsk, Chekhov and Tula. About 40 interesting stories about cultural attractions await listeners: about the famous manor complex of the Tula region, as Anton Pavlovich Chekhov helped local residents living in the Melikhovo estate, in whose image Tolstoy “painted” Anna Karenina. Also from the guide, you can learn the history of the bizarre form of samovars, how the zoologist Mikhail Zabolotsky helped to preserve the number of bison that were on the verge of extinction, and other facts and advice from local residents that cannot be found in traditional guidebooks.
The author of the Abandoned Russia project and documentary photographer Anna Korob and radio journalist and auto traveler Georgy Khachaturov took part in the dubbing of the routes.
In the Krasnodar Territory, MTS will launch several routes from Sochi at once in the most famous directions chosen by customers of the BelkaCar car-sharing service, including to Tuapse and Krasnaya Polyana.
You can listen to audio guides in the MTS Music mobile application. It is enough to log in by phone number or log into an account that has already been created, go to the main page of the application and launch audio tours.
The company has always strived to provide customers with the most necessary for a comfortable trip both inside the settlement and outside. In 2022, we are seeing a growing interest in audio content that can be listened to on the road as “travel information.” BelkaCar and MTS joined forces within the framework of the project to create “folk” audio guides and spread attractions valued by local communities, and created special tourist car routes in well-known directions, noted BelkaCar Marketing Director, Viktoriya Borodavchenko. MTS Music audio guides for tourists