Great Rail Journeys, the York-based escorted tour and river cruise provider, has announced the launch of an exciting new rebrand to provide a more contemporary, digitally friendly face to the brand. With new logos designed by McCann Leeds both for Great Rail Journeys and affiliated companies, the rebrand aims to bring to life the premium product offering through a contemporary new look and feel.
“It’s such a thrill to be able to see this new brand personality evident in all parts of the business from our new offices in Hudson Square in York, to the unique, eye-catching logo’s for each of our core travel offerings.”
Rail Discoveries, the company’s sister brand, has been given a bolder appearance to help resonate with the target demographic and create standout. There has also been an update for Vacations by Rail, the US brand offering which completes the make-up of the Great Rail Journeys family.