Golf tourism is a significant segment of the overall travel industry. It involves people traveling primarily or partially to play golf, and it contributes substantially to the economies of destinations hosting golf courses and resorts. The booking platform Greenfee365 is now starting a collaboration with one of the world’s biggest tour operators – TUI Group. A collaboration that will increase digitalization in the golf industry with a big step forward. golf industry and travel

From now on, TUI’s 30 million customers will be able to book their golf rounds in a simple and safe way both from home and on-site during travels. Together, both companies will bring attention to different courses and destinations to improve the relationship between golf and traveling.

“We’re greatly proud to announce this collaboration with one of the biggest in the industry. Together with TUI, we will take a huge step in our mission to connect golfers with golf in an easy and seamless way and it will give all our connected golf courses a whole new dimension of global reach.”

– Marcus Ekeberg, CEO – Greenfee365

The partnership signifies that all of Greenfee365’s rapidly growing amount of golf course partners will automatically be displayed at TUI, with the spirit of making it easier for golfers everywhere to find, book, play, and TUI’s customers will be given a whole new dimension to their traveling.

“We see a lot of potential in adding golf and tee time bookings as an option for TUI customers and we really look forward to launching this new collaboration with Greenfee365, where our customers can now easily book tee times online both before and while on their holidays.”

– Mr. Richard Sofer, Commercial & Business Development Director – TUI UK & Ireland

The Impact of Golf on Tourism

• Economic Boost: Golf tourism generates substantial revenue through green fees, accommodation, dining, shopping, and other related expenditures.
• Destination Image: High-quality golf courses can enhance a destination’s image as a luxury or upscale travel spot.
• Year-Round Tourism: Golf can extend the tourist season in many destinations, especially those with favorable climates.
• Infrastructure Development: Golf courses often require investments in infrastructure, such as roads, water supply, and utilities, which can benefit the local community.

Key Factors Driving Golf Tourism

• Rising Disposable Incomes: Increasing affluence allows more people to afford golf vacations.
• Aging Population: Many golfers are retirees with time and financial resources for golf travel.
• Golf Course Development: The construction of new and improved golf courses attracts golfers from around the world.
• Golf Tournaments: Major golf tournaments can significantly boost tourism to a destination.

Challenges and Opportunities

• Environmental Concerns: Golf courses can have a significant environmental impact, requiring careful management of water, energy, and chemical use.
• Competition: Destinations must compete for golf tourists, offering unique experiences and competitive pricing.
• Technology: The golf industry is incorporating technology to enhance the golfing experience, such as golf apps and GPS systems.  

About Greenfee365

Greenfee365.com is an online booking platform for live tee times. Their vision is to bring golfers the best and easiest platform for booking tee times online – no matter when or where you want to play. Greenfee365 wants to inspire you with great golf experiences. golf clubs

About TUI Group golf industry and travel

The tour operator TUI Group has over 30 million customers per year, 76,000 employees, and flies from 25 countries. TUI offers safe and flexible booking to travelers from all over to more than 100 different destinations.

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