Expedia Travel Agent Affiliate Program (TAAP) has launched its newest feature: the “agency service charge,” which gives travel advisors the option to add a discretionary charge to an Expedia TAAP lodging booking.

This “highly requested” feature ensures that travel advisor partners can be compensated further for their expertise and time without requiring a separate transaction outside of the Expedia TAAP platform, the company says.

With the agency service charge feature, travel advisors can apply up to 30 percent of the total booking value as an agency service charge. This charge can be added to both standalone lodging and package rates.

“As more travelers are turning to travel advisors for their expertise, we’re here to support them every step of the way as a trusted partner and ally,” said Robin Lawther, VP of Expedia TAAP. “The ability to add an agency service charge has been a highly requested feature, making it a natural next step in expanding our platform and continuing to empower travel advisors to expand their businesses and boost their earnings.”

Travel advisors can integrate agency service charges into their lodging bookings at checkout, and agency managers can also easily keep track of agency service charges across their teams with their monthly Expedia TAAP statements.

Key Benefits for Travel Advisors:

• Customizable Fees: Advisors have full control over the service charge, allowing them to tailor fees based on trip complexity, itinerary customization, or premium services.
• Seamless Collection: The charge is integrated into the booking process, ensuring a smooth transaction without additional invoicing or follow-ups.
• Increased Revenue: By adding a direct fee structure, advisors can boost earnings beyond traditional commissions.
• Transparent Pricing: Clients are informed about the service charge at checkout, reinforcing the value of professional travel planning.

Why This Matters

As the travel industry continues to evolve, many advisors are shifting to fee-based models to sustain and grow their businesses. This move by Expedia TAAP aligns with the broader trend of recognizing the expertise and personalized service that travel professionals provide.

By incorporating the Agency Service Charge, Expedia TAAP is reinforcing its commitment to supporting travel advisors, offering them a flexible and profitable tool to enhance their business.

Final Thoughts

With this new feature, Expedia TAAP not only modernizes the booking experience but also empowers advisors to take control of their pricing strategy. As travelers increasingly seek tailored and expert-driven itineraries, this update ensures that advisors are fairly compensated for their time and knowledge.

For more information on how to activate and use the Agency Service Charge feature, travel advisors can log into their Expedia TAAP account or visit the official Expedia Partner Solutions website.