The latest research from Desperados, the beer brand with a Latin spirit, unveils the transformative power of dance. The study reveals that a staggering 82% of respondents use dance as a form of release, with 22% engaging in this liberating activity daily. Desperados Dance Club app
The survey, which spanned across the UK, US, Germany, Belgium, and Spain, found that dance has the ability to uplift spirits, with 79% of participants reporting increased happiness and 69% stating that it can turn a bad day around.
This research coincides with the launch of the revamped Desperados Dance Club app. The updated app now converts dance steps into exciting rewards and unforgettable experiences. Party enthusiasts can now open the app and dance anytime, anywhere to unlock rewards such as VIP access, festival tickets, and more.
In a move to support inclusivity, the app also allows users to raise funds for charities like Stonewall & Women in Music. For every 100 steps danced, Desperados pledges to donate €1 to these charities, aiming to make dancefloors safer and more inclusive.
Dance, as the survey reveals, is more than just a sport. It instills a sense of freedom in 44% of respondents and helps 61% feel a deeper connection to those around them, fostering a sense of community. With the new app features, Desperados aims to bring this community closer, enabling them to dance whenever and wherever they wish. The brand also plans to create and sponsor events designed to help people relax and connect with others.
The survey also unveiled the top dancefloor fillers:
- “Dancing Queen” – ABBA
- “Macarena” – Los Del Rio
- “Y.M.C.A” – Village People
- “Stayin’ Alive” – Bee Gees
- “Despacito” – Luis Fonsi ft. Daddy Yankee
Just 500 steps from anywhere can unlock the full playlist in the app.
Top dancefloor destinations are: Desperados Dance Club app
- Nightclub (31%)
- House party (27%)
- Wedding (23%)
- Festival (17%)
- Bedroom (10%)
The updated platform builds on Desperados’ Rave to Save initiative, a campaign that saw partygoers participate in a series of innovative parties to dance and raise funds for charity, resulting in a donation of €165,000 to Stonewall and Women in Music last year.
Rutger van der Stegen, Global Head of Desperados, expressed his excitement about the launch of Dance Club, stating, “We’re thrilled to launch Dance Club, which aims to unite communities through the power of movement and music! What better way to groove than knowing you’re earning rewards not only for yourself but also for others while raising funds for charity. We’re incredibly proud to partner with leading inclusive charities Stonewall and Women in Music, as we strive to make dance floors around the world a safe and accessible space for all.”
Download Desperados Dance Club via the App Store and Google Play today.