CaptainBook, a leading booking management system, has launched the travel industry’s first native AI assistant tailored specifically for the tours & experiences sector. This groundbreaking tool is fully integrated with each operator’s live inventory and trained on their specific offerings, allowing it to deliver prompt and accurate responses to customer inquiries regarding availability, pricing, and inclusions. It communicates in a natural and human-like manner, surpassing generic chatbots and basic FAQ tools. AI assistant selling tours & experiences

Designed to transform how activities are booked, the AI Assistant enables suppliers to automate customer service, increase direct sales, and deliver a seamless booking experience—all without the need for extra staff or operational complexity. Operating 24/7 in multiple languages, it provides live and personalized responses that were once only possible with a full-time dedicated team. The Assistant guides customers in real time through the entire booking process—from their first inquiry to secure payment and a confirmed reservation.

Beyond answering questions, the AI Assistant is also designed to capture leads intelligently and without friction, collecting personal details organically during conversations. This allows operators to follow up quickly and deliver smooth, personalized customer support, turning interest into confirmed bookings. Every customer interaction is automatically saved and organized, giving tour operators a centralized view to monitor inquiries, identify opportunities or issues quickly, and follow up efficiently.

More than just a ChatBot: a truly smart booking companion

“With the CaptainBook AI Assistant, we’re not just simplifying booking process—we’re empowering tour operators to elevate every aspect of the guest experience,”

said Jerome Bajou, CEO and co-founder of CaptainBook.io.

“Tour operators no longer need to juggle spreadsheets, calendar apps, waiver forms, and scattered message threads. With CaptainBook AI Assistant, everything is managed from one intuitive dashboard. Bookings come in seamlessly via an easy-to-use widget or synced from major OTAs. Guides are scheduled effortlessly thanks to our unique two-way Google Calendar integration. No phone calls, no manual work, no uncertainty—just streamlined, smart operations in a conversational, natural way”, he added.

By automating repetitive tasks and minimizing manual work, the AI Assistant allows teams to focus on what truly matters: creating memorable experiences. Every customer interaction is automatically saved and organized, giving tour operators a centralized view to monitor inquiries, identify opportunities or issues quickly, and follow up efficiently. This ensures no lead is missed and bookings are closed without delay, helping boost revenue, deliver long-term value for guests, and open new income streams for partners.

About CaptainBook

CaptainBook has a presence in 49 countries, primarily in Southern Europe and the USA, and is expanding its global footprint while empowering partners to intelligently automate their operations. The recent launch of its AI Assistant reinforces CaptainBook’s position as a pioneer in the digitization of the Tours & Experiences sector.

This milestone follows the announcement of a pre-seed funding round in January 2023 aimed at enhancing the platform and accelerating the development of new products and services. Since the launch of its software platform in 2021, CaptainBook has remained consistently committed to helping both small and large travel experience companies thrive in a rapidly evolving digital landscape. AI assistant selling tours & experiences