Call of Duty achieved biggest gaming traffic spike on record
Gaming traffic has become a significant component of broadband internet usage, particularly in recent years with the rise of online multiplayer games, high-definition graphics, and virtual reality experiences. This surge in gaming-related data has placed increasing demands on broadband networks. gaming traffic Call of Duty
Virgin Media O2 has seen its biggest gaming traffic spike on record, following the release of Call of Duty: Warzone Season 3 and Modern Warfare updates on Wednesday (27th April).
During the evening peak period between 8-10pm, traffic was up 11.9% on average and up 23.8% on the previous week, as gamers rushed to download the latest update which went live on Wednesday.
Throughout the evening (4pm-12am), the average Virgin Media user consumed 12.1GB of data, up nearly a third (29%) on the previous week.
The spike meant Wednesday was the busiest day of the year on Virgin Media’s network, and the second biggest on record – following only 28th of December 2021, when the country was battling the Omicron wave and six Premier League games were being simultaneously streamed live on Amazon Prime Video.
Since it launched two years ago, Call of Duty: Warzone has continued to smash traffic records and drive huge spikes on Virgin Media O2’s network, pointing to the enduring popularity of the game.
In 2021, Call of Duty: Warzone helped drive Virgin Media’s biggest download day on record at the time, where the average user downloaded more than 20GB of data in a single day and in 2020, Call of Duty: Warzone Season 5 patch caused a 60% uplift in traffic on Wednesday 5th of August.
Jeanie York, Chief Technology Officer at Virgin Media O2, said:
“With Triple-A games studios continuing to issue huge updates, and customers racing to get their hands on the latest releases, the growth in network traffic we saw during lockdown is here to stay: 2022 is set to be another record-breaking year for data usage.”
“Call of Duty has once again driven a surge in demand and we’ve seen broadband traffic skyrocket, but with gigabit speeds available across our entire network, our customers are perfectly placed to download the newest games ahead of anyone else and keep their squad ahead of the pack.”
Key Factors Influencing Gaming Traffic:
- Game Complexity: More intricate games, such as those with realistic graphics, complex physics, or large multiplayer worlds, require more bandwidth.
- Game Popularity: Widely popular games can generate massive amounts of traffic, especially during peak playing times. gaming traffic Call of Duty
- Streaming Platforms: Services like Twitch and YouTube Gaming, which allow users to watch others play games, contribute significantly to gaming-related traffic.
- High-Definition Content: Games with high-resolution graphics, 4K streaming, or virtual reality elements consume substantial bandwidth.
Impact on Broadband Networks:
- Congestion: Heavy gaming traffic can lead to network congestion, especially during peak hours, affecting other online activities.
- Quality of Service (QoS): Broadband providers must prioritize gaming traffic to ensure a smooth and enjoyable experience for gamers.
- Network Upgrades: To accommodate the growing demand for gaming traffic, network infrastructure may need to be upgraded with higher-capacity equipment.
Strategies for Managing Gaming Traffic:
- Network Optimization: Broadband providers can implement techniques like traffic shaping and prioritization to manage gaming traffic effectively.
- Caching: Caching popular game content closer to users can reduce latency and network congestion.
- Fiber-to-the-Home (FTTH): Deploying FTTH networks can provide the high bandwidth capacity needed for demanding gaming applications.