Bordeaux, Valencia: Smart Tourism Capitals 2022

They won in competition with 30 other cities from the continent

Smart tourism is about rethinking how we do tourism

Bordeaux (France) and Valencia (Spain) have been selected as the winners of the EU’s 2022 European Capital of Smart Tourism competition, following a European Jury meeting in Brussels on 26 October 2021. European Capitals of Smart Tourism 2022

The two winners will receive their official award at the Award Ceremony during the European Tourism Forum gala dinner on 16 November 2021, an event co-organised by the Slovenian Presidency of the Council of the EU together with the European Commission.

In total, 30 cities from across 16 countries competed, out of which 7 shortlisted cities were invited to present their candidatures in front of the European Jury. Bordeaux and Valencia impressed the European Jury not only with their remarkable achievements across all four categories of the competition, but also with the outstanding programmes of activities they intend to execute during 2022, as well as their notable capacity to act as a role model for other cities.

The European Capital of Smart Tourism is an EU initiative, currently financed under the COSME Programme. It is built on the successful experience of the Preparatory Action proposed by the European Parliament and implemented by the European Commission. It aims to contribute towards raising the profile of Europe as a smart tourism destination and to setting up a platform to share best practices in the field of tourism among European cities.

It recognises exceptional performance by European cities as tourism destinations in four categories: Accessibility, Sustainability, Digitalisation along with Cultural heritage and creativity.

The two cities are well-known on the travel scene, as they form part of two of the most-visited countries in the world. They are home to World Heritage Sites, world-class architecture and cuisine, however, the commonality between the two is that the local actors involved in the tourism sectors there are not relying only on past glories and affirmed brand. If anything, given the high competition for the tourist’s money on a national level has led them to work hard on forging new services and infrastructure that appeal to the tastes of today.

The two European Capitals of Smart Tourism will benefit from communication and branding support during 2022. This will include a promotional video, a purpose-built sculpture for their city centres, as well as bespoke promotional actions designed to raise the profile of the awarded cities and boost visitor numbers.

It ‘‘represents recognition of the work on sustainability that the Valencia destination is developing, together with the business sector,’ said Councillor for Tourism of the Valencia City Council, Emiliano García.
“Valencia is positioning itself as a cosmopolitan, intelligent and sustainable tourist destination. We are leading pioneering projects in terms of sustainability, such as the one relating to the calculation, certification and reduction of carbon and water footprints; or the development of a complete Tourist Intelligence System.”

Valencia plans a promotional video, a large sculpture including a hashtag that will be installed in a prominent place in the city and various promotional activities within the EU to support visibility and awareness of the award in 2022.

European Capitals of Smart Tourism 2022

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