The number of subscribers using mobile internet service in foreign countries increased nearly 80 percent between June and July 2021. Most of them went to Europe, where travel activities in the past three weeks have only been 6 percent lower than in summer 2019.
“The digital habits from home follow to a great extent when we go on holiday, and therefore the network figures are a good indicator of the Danes’ desire to travel. And the figures for July paint a very clear picture of a population that is more than ready to travel the world again. Europe has always been a favorite destination during the summer holidays, but it will be interesting to see in the autumn and winter whether long-distance travel to Asia, for example, also begins to approach the level before the corona, ”says Jesper Bennike, director of 3’s private market.
Norway pushed out of the hit list
3’s network numbers also reveal the most popular travel destinations. In addition to the neighboring countries Sweden and Germany, which are always at the top of the list of the countries where most 3 customers roam, this year it is especially Italy and Spain that have succeeded in attracting Danish tourists. Thus, the Danes have returned to the classic tourist destinations – in contrast to the summer of 2020, when the corona restrictions meant that Norway was unusually at the top.
During the corona crisis, 3 has included several countries in the 3LikeHome concept, which now includes 72 countries where the company’s private and business customers can call, text and use data abroad on the same terms as at home. Most recently, 3 has removed the normal data ceiling of 25 GB of travel data in a number of European countries this year for customers who have 3LikeHome or 3LikeHome Pro included in their subscription. If you have, for example, 30 or 50 GB – or even Free Data – as part of your subscription, you can thus use the same amount of data in all EU countries as well as Norway, Iceland, Liechtenstein and the United Kingdom.
Facts about the analysis 3 denmark roaming
From week 24-26 to week 27-29 this year, the number of 3’s customers abroad increased by 79%.
96% of the 3 customers who have used data abroad in weeks 27-29 this year have stayed in Europe.
43% more 3 customers have used travel data in Europe in weeks 27-29 this year compared to the same period in 2020.
6% fewer 3-customers have used travel data in Europe in week 27-29 this year compared to the same period in 2019.