Adventure travel has soared in recent years, climbing its way to becoming the number one style of holiday. In 2019, this style of holiday is slower, quieter, smarter, and greener than it has been before, but it’s even more popular: travellers want downtime away from work, the ability to switch off from everyday life, and the experience of trekking through some of the most incredible spots in the world without having a detrimental effect on the environment.
Overland Ireland have analysed Google search trends to find the most adventurous countries in the world, based on search volume around adventure travel phrases including sky diving, skiing, scuba diving and more.
Coming out in the top spot with the highest adrenaline seeking population is Australia, where people displayed the highest search volume across these phrases.
The USA, UK, New Zealand and Germany also made the top 5. At the bottom end of the scale, Tajikistan was named the least adventurous country in the world.
Following Australia, the top 10 most adventurous countries are:
- United States
- United Kingdom
- New Zealand
It was interesting to see countries from all over the world featuring in the top 10, proving that a love of adventure is worldwide. Across the categories, the USA was most interested in hiking, while New Zealanders proved to enjoy rafting the most. Interestingly, the United Kingdom loved kayaking the most, with a score of 47.62, as well as sky diving which got a score of 61.62.
The results by continent are as below:
- Most adventurous country in North America: United States
- Most adventurous country in Oceania: Australia
- Most adventurous country in Africa: South Africa
- Most adventurous country in Europe: United Kingdom
- Most adventurous country in Asia: India
- Most adventurous country in South America: Brazil
The overall least adventurous country was Tajikistan, which scored 0 across six of the categories, including kayaking, rafting, scuba diving, and skiing. The most searched for term was safari, with a score of 3, while hiking and camping both got a score of 1.
Following Tajikistan, the top 10 least adventurous countries were:
- Papua New Guinea
Least adventurous country in North America: Grenada
Least adventurous country in Oceania: Papua New Guinea
Least adventurous country in Africa: Lesotho
Least adventurous country in Europe: Faroe Islands
Least adventurous country in Asia: Tajikistan
Least adventurous country in South America: Paraguay