Mobile operator Tele2 Russia said customers can now get cash back when they book tables at more than 150 Moscow restaurants. The cash-back will amount to RUB 100 to RUB 200 for those on the operator’s loyalty programme and who use the LeClick booking platform.
Tele2 develops the “More” loyalty program, encouraging customers to love good food and interest in visiting new places. Subscribers can not only plan an evening out and book a nice table in a popular cafe, but also get a cashback for early booking.
Cashback from 100 to 200 rubles is available when booking a table through the loyalty program “More”. The user selects a restaurant, presses the activation button and enters the LeClick booking platform. It is enough to book a table at a convenient time in your name – and after the visit the amount will go to the customer’s subscriber account. Funds can be used to pay for communication services.
The offer covers more than 150 restaurants in Moscow and the capital region. The list includes the networks of Novikov Group, Chaykhona No. 1, cafe Jean-Jacques, Ginza Project, Restaurants of Rappoport, the famous White Rabbit, which ranked 13th in the world ranking of the best restaurants in the world, and many others.
The first month of testing the program showed the popularity of the offer among Tele2 clients. The most popular were the restaurants of the Ginza Project, and the second position is still occupied by places opened by the famous restaurateur Arkady Novikov and partners. In third place – democratic “Chayhona number 1”. The fourth position is occupied by the network of French cafes Dmitry Borisov “Jean-Jacques”, and closes the list of leaders “Apricot”, popular with lovers of Uzbek cuisine.
Sergey Kolesnyak, Tele2 digital channel development director: “The popularity of the convenient application“ My Tele2 ”is constantly growing: in 2018 its audience doubled. We have integrated new features into it as part of the development of the digital services ecosystem and the implementation of the lifestyle enabler strategy. Customers are willing to use the application to activate the loyalty program “More.” More than fivefold growth in the program participants for 2018 suggests that we were able to guess the interests of customers and prepare truly popular products. Recently, we launched a new offer that is aimed at lovers of restaurant cuisine. Customers can choose from an extensive list of establishments, which includes both restaurants of the premium segment and democratic options. ”