Starbucks to test cashless stores in S. Korea

Starbucks Coffee Korea said on Match 22 it will test operate cashless stores at three of its outlets here next month amid rising use of credit card and mobile payment systems. Starbucks cashless

The stores at the country’s major office districts — Gangnam and Guro in Seoul, and Pangyo, just south of the capital — have been tapped to test run the new system from April 23, according to the company.

When launched, it will mark the second trial for the global coffee giant, following its first cashless store under test run in Seattle, the United States, it said.

Paying with cash has been constantly declining at Starbucks stores in South Korea, from 31 percent of the total in 2010 to 15 percent in 2013 and 7 percent last year, according to the company.

“As our customers’ mobile payments and use of credit cards continue to increase, we want to provide a more innovative and seamless payment experience through this trial,” said Lee Seock-koo, the head of the Korean unit.

Starbucks Coffee Korea plans to analyze the impact of the cashless system and reflect the findings in its operations. Starbucks cashless

Today, Starbucks is the world’s leading coffee company with tens of thousands of partners working in markets in 76 regions around the world. Through the ethical purchasing of the best Arabica beans and more than 40 years of professional roasting technology, thorough quality control and fulfillment of corporate social responsibility. Starbucks is leading the coffee culture of each country by providing a special Starbucks experience and culture through a cup of coffee.

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