Infobip recognized as RCS Business Messaging Leader by Juniper Research
Global cloud communications platform Infobip has been named number one among Established Leaders in RCS Business Messaging by analyst firm Juniper Research. In Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024, Infobip has been recognized for its superior product and positioning, and enhanced capacity and capability. This report is not intended to provide comprehensive coverage of all the vendors operating in this market but introduces the reader to 17 RCS Business Messaging vendors that Juniper Research considers leaders in the market.
Juniper Research scores vendors on a range of factors including but not limited to their geographical reach, depth of partnerships, RCS value-added services, notable RCS deployments and innovation. The analyst ranked Infobip as the number one provider from 17 vendors because of its strong presence in the global messaging sector and its RCS deployments in regions where the analyst believes growth will occur.
Infobip is the first communications platform in America to have an active RCS platform connected with telecom providers. It connects to telco Verizon and will soon add further carriers.
Other RCS Business Messaging vendors include names such as Cisco Webex, Tata Communications, Sinch, Vonage, Syniverse, Twilio, Link Mobility and others.
Juniper Research notes that Infobip offers value-added services that support its messaging portfolio, including its conversational AI, People CDP, and CPaaS X solutions.
“Its RCS MaaP layer for telecoms is particularly strong, and alongside its wide-spread relationships with mobile operators globally, this will support the growth of RCS business messaging on a large scale,”
notes Juniper Research.
Silvio Kutić, CEO at Infobip, said:
“RCS is the next SMS and provides a rich experience natively available on consumers’ phones. With Apple now supporting RCS, it has universal availability. As a result, RCS Business Messaging users and traffic will grow over the next five years. As pioneers in global omnichannel communications, we lead the market with innovative solutions, as our ranking in Juniper’s RCS Business Messaging Leaderboard demonstrates.”
Infobip introduced its RCS Business Messaging Solution to enable Mobile Network Operators and enterprises to create memorable customer experiences with rich conversational messages. It has also integrated AI capabilities, including Google Vertex AI, to enable businesses and brands to access conversational AI and AI-enabled chatbots on RCS Business Messaging.
Infobip Key Clients & Strategic Partnerships
Infobip is a member of the GSMA, as well as groups such as the MEF (Mobile Ecosystem Forum), Mobile Marketing Association and Mobey Forum. The company’s main clients are platform providers, Internet-based companies, mobile and digital businesses, OTTs, banks, large enterprises and retailers, transport providers, aggregators, and MNOs. As of 2023, the company has more than 800 direct-to-carrier connections and is globally connected to over 7 billion people and IoT connections.
Infobip’s global client base includes Amazon, Attentive®, Banco Popolare, Bolt, Costco Wholesale, Delivery Hero, Emirates NBD, Enel, Facebook, Microsoft, Orange Group, Samsung, Santander, Uber, Unicef, Vodafone, and WhatsApp.
Infobip provides integrations with Adobe, HubSpot, Microsoft, Oracle, Salesforce, ServiceNow, Shopify, and Zapier, amongst others.
One Infobip customer is LAQO, a digital insurance company. In July 2023, Infobip partnered with Microsoft and Bruketa&Žinić&Grey to develop LAQO GPT, which can provide fast and personalized support to customers, by providing answers to frequently asked questions. LAQO GPT will answer questions about LAQO’s products, processes, and administrative inquiries, to provide 24/7 support to customers. In July 2022, Infobip strengthened an existing partnership with Microsoft, by integrating its SMS and WhatsApp channels with Microsoft Dynamics 365 sales. This builds on Infobip’s deployment of its CPaaS solution on Microsoft Azure in 2021; providing omnichannel capabilities to Microsoft’s platform.
In September 2023, Infobip partnered with Spryker, a composable commerce platform for use cases in B2B commerce, enterprise marketplaces, and Thing Commerce. This helps deliver a more personalised shopping experience using composable commerce, which uses permissible customer data, such as browsing history and preferences, to offer recommendations and promotions to customers.
Also in September 2023, Infobip announced a partnership with Adobe to provide SMS experiences for Adobe Journey Optimizer, which allows users to send text messages, as well as real-time status updates and intelligent routing.
