Call tracking systems are used to measure the effectiveness of advertising. Call tracking matches phone calls to specific numbers with specific advertising placements and allows you to determine exactly which advertising the consumer has contacted before contacting the seller of goods or services.
Call tracking is equally applicable to advertisements in the press, on television and radio, outdoor advertisements, and online advertisements. Digital channels are tracked using dynamic phone number-spoofing technology on the advertiser’s website. In the “Contacts” block, each visitor is shown his own phone number, a call to this number uniquely identifies the user and makes it possible to restore the history of his interactions with advertising before visiting the site.
If call tracking is integrated with the enterprise CRM system, then analytics will be able to show not only the volume of requests from one or another advertising source but also the percentage of successful transactions, as well as their parameters, up to the size of checks and the number of repeat purchases, which will allow to correlate not advertising and messages, but advertising and the proceeds obtained as a result of its placement.
– Naturally, the functioning of call tracking is impossible if it does not operate with telephone numbers in the country or in the region where the advertiser operates, explains Dmitry Solodkin, product manager of Mango Telecom. “But now companies with international practice, which work with MANGO OFFICE call tracking in Russia, will be able to use the usual tool for analyzing the effectiveness of advertising for their foreign offices.
The operator clarifies that phone numbers of Australia, Austria, Argentina, Bahrain, Belgium, Bulgaria, Brazil, Great Britain, Hungary, Venezuela, Guatemala, Germany, Hong Kong, Greece, Georgia, Denmark, the Dominican Republic, Israel, Ireland, Spain, have appeared in call tracking, as have those of Italy, Kazakhstan, Canada, Kenya, Cyprus, the PRC, Colombia, Latvia, Lithuania, Luxembourg, Malta, Mexico, the Netherlands, New Zealand, Panama, Peru, Poland, Portugal, Puerto Rico, Romania, El Salvador, Singapore, Slovakia, Slovenia, USA, Thailand, Uganda, Ukraine, Finland, France, Croatia, Czech Republic, Chile, Switzerland, Sweden, Estonia, South Africa, and Japan. Mango Telecom call tracking