Croatia Telecom Market
Three Mobile Network Operators dominate the market, though there is also room for a small number of Mobile Virtual Network Operators such as: MultiPlus Mobile – MultiPlus Card d.o.o., Tomato – VIP, Simpa – HT, BonBon – HT.
Croatian telecoms market has been shaped by the country having joined the European Union in 2013, a process which resulted in market liberalisation and the creation of a regulatory environment conducive to competition.
The mobile market has one of the highest penetration rates in the Balkans region. Three network operators dominate, though there is also room for a small number of MVNOs. Operators have focused on developing revenue from mobile data services, and to this end considerable investment is ongoing in upgraded network infrastructure, despite the poor economic climate which has held back customer spend.
Internet penetration in Croatia is also one of the highest in the Balkans region. There is effective competition between the fixed-line DSL and cable access platforms, while there is also a vibrant market for fibre deployments, though still predominantly in urban areas.
ISPs have focused on increasing the capabilities of broadband infrastructure and so generate additional revenue through sales of bundled packages and videostreaming services. Digital Terrestrial TV progressed well, with the country among the first in Europe to complete the switch from analogue to digital broadcasting.