Today, Crypto.com released its Consumer Spending Insights Report for 2020, which details spending trends and data for its Visa Card—the most widely-available card of its kind in the world.
The first look into spending trends for the Crypto.com Visa Card, the report found that overall spending per user in 2020 grew 55% YoY, with a 117% increase in online spending relative to overall spending growth, notably for the categories of housing, household goods, groceries, and cross-border transactions. Cardholders shopped with merchants in 143 countries, nearly half of which are in the U.S. (24%) or in the UK (23%). The report reveals strong overall growth for the card, and significant changes in user spending habits resulting from the pandemic.
As the pandemic began spreading globally early last year, spending with the Crypto.com Visa Card followed a similar trajectory to the OECD’s Consumer Confidence Index (see chart below), with drops in both occurring in the first four months of 2020. As consumer confidence returned (yellow line), Crypto.com Visa Card spending per user (blue line) recovered quickly, ending the year with 55% more spending than 2019.
Among all spending categories for the Crypto Visa Card in 2020, groceries saw the most growth, increasing from 17% to 20% during the year. Meanwhile, the share of spending on restaurants and transportation fell below 10% (see chart below).
Spending habits were also impacted by border restrictions and quarantine measures, as billions of people were forced to limit travel and in-person activities. Compared to overall growth, housing and household goods spending rose 47% in 2020, while spending on hotels and dining fell behind with -21% growth.