BILLA Scan & Go

BILLA, Austria’s largest supermarket chain, now offers self-checkout directly at the shelf with the new BILLA Scan & Go app

Wirecard, the global innovation leader for digital financial technology, and wirecube have won Austria’s largest supermarket chain BILLA as new customers. With the BILLA Scan & Go app, customers can pay for their purchases directly in the app. The solution can be used for all products that are available in-store. Part of the REWE Group, BILLA operates 1,100 stores in Austria.

SIM card e SIM shop


With BILLA Scan & Go, the entire purchasing process is digitalized and simplified. Customers can not only scan desired products themselves on their own mobile phones but can also pay for them directly in the app, thanks to Wirecard’s integrated payment solution. Queuing up will as a result become history. After the payment is completed, a digital invoice is automatically created which is compliant with local security and tax regulations.

For recurring purchases, the payment details can be stored directly in the app, further simplifying and accelerating the entire process. Another advantage is the integration of the jö Bonus Club in the app. The user needs to activate this function only once, after which they can collect bonus points automatically and no longer need to present their jö Card.

At Wirecard, we want to make the payment process as fast, simple and pleasant as possible. The new BILLA app is a further example of how new technologies can be used to create outstanding customer experiences that offer genuine added value for consumers,” said Alexander Hahn, Vice President Sales Retail at Wirecard.

“With BILLA Scan & Go, BILLA is being recognized as the retail innovation leader in Austria. BILLA customers experience a new way of shopping and it is exciting to see how well the app is received,” added Florian Burgstaller, CEO of Wirecube.

Interested parties will be able to experience this and other digital retail solutions up close this week at EuroShop in Dusseldorf and in March at the Internet World Expo in Munich.

Visiting Europe? Do not miss:


Like this? "Sharing is caring!"