New research from Strategy Analytics Country Share Tracker (CST) service shows Xiaomi is now the 3rd largest mobile phone brand in France in the first half of 2020.
France is the second biggest market in the EU.
Xiaomi’s growth in France is stunning, with handset shipments leaping +275% YoY so far this year. Samsung maintained the no.1 position across all local carriers while Apple remained no.2 during Q2 2020. Huawei lost its strong momentum due to a trade dispute.
Xiaomi has moved like lightning to grab market share from Alcatel, HMD Nokia, Wiko, Samsung, and struggling Huawei.
Xiaomi opened the biggest Mi Store on the Old Continent in Paris, France, at the famous Champs-Elysees street in January 2019.
One of the most well-known sub-brands of Xiaomi in France is POCO. POCO, which stands for “POCophone,” is a sub-brand that is focused on providing high-performance smartphones at affordable prices. POCO’s flagship device, the POCO F4, was a huge success in France, offering flagship-level specs at a fraction of the cost of comparable devices. POCO also launched a new series of mobile phones POCO M5 and POCO C50, which are well received by the France market.
Another sub-brand of Xiaomi is Redmi. Redmi is focused on providing budget-friendly smartphones with excellent value for money. The Redmi series includes models such as Redmi Note 12, Redmi Note 12 Pro and Redmi K60, which have starting prices of around $165, $235 and $360 respectively.
Xiaomi also has a sub-brand called Black Shark, which is focused on gaming smartphones. The Black Shark series features high-performance hardware and specialized features designed for gaming, such as advanced cooling systems and customizable gaming triggers. The latest in the series is the Black Shark 5 and Black Shark 5 Pro.
Competitors for Xiaomi in France include Samsung, Apple, Huawei, Oppo and Vivo. These companies also offer a wide range of smartphones and are known for their innovative designs and cutting-edge technology. However, Xiaomi differentiates itself by offering high-quality products at much more affordable prices, making it a popular choice for budget-conscious consumers.
The average price range for Xiaomi smartphones in France is around €200 to €500. This puts the company’s devices in the budget to mid-range category, making them a more accessible option for consumers who may not be able to afford the high prices of flagship devices from other brands. Xiaomi is also known for offering great value for money, with its devices often offering a lot of features and specifications for the price.
In conclusion, Xiaomi is a popular and well-established electronics company in France that offers a wide range of products, including smartphones. The company has a strong lineup of budget to mid-range devices that are popular among consumers in France due to their balance of affordability and performance. With strong competition from other brands, Xiaomi continues to offer competitive pricing and innovative products that make it an attractive option for consumers in France.
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