Xiaomi is now firmly established as the fourth-largest smartphone vendor in Europe, only behind the likes of Samsung, Apple and Huawei. This is despite having zero presence there just 2.5 years ago. Europe Smartphone Revenue
New research from Strategy Analytics Country Share Tracker (CST) service shows Xiaomi captured a record 7% share of all smartphone REVENUE in the valuable Western Europe region during the second quarter of 2020.
Xiaomi is soaring past Huawei, OnePlus, HMD, Pixel and others. There is a paradigm shift taking place in the European market, as 5G emerges and prices tumble.
Xiaomi’s rise is attributed to the continuous collaboration with local operators, resulting in huge gains across Western Europe. Much of that growth was achieved at the expense of Huawei, which continues to shrink in the region following the US ban. But some brands grew in this period in certain regions. For instance, Realme is the fastest growing brand in South East Asia.
Xiaomi’s total global smartphone shipments remained flat annually in Q1 2020. Despite the lack of growth, the company performed much better than the overall smartphone market, which declined -17% YoY in Q1 2020. Xiaomi’s global market share by volume thus increased to all-time high of 10%.
“In an extremely challenging environment, due to the COVID-19 crisis, which affected the industry both on the demand and supply side, Xiaomi was affected to a lesser extent than the other big Chinese brands (Huawei, Oppo, vivo), because of its more diverse geographical footprint and online channel distribution approach”, the report states. xiaomi europe
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