Helsinki-based local commerce platform Wolt is partnering with telecommunications giant Deutsche Telekom to bring its subscription service Wolt+ to customers across seven European markets. Learn more about the Wolt Deutsche Telekom partnership below.

The partnership will initially launch in Croatia and expand to six more countries—Austria, Czechia, Hungary, North Macedonia, Poland, and Slovakia – in the coming months.

The move reflects a growing trend in which telecom companies are leveraging lifestyle partnerships to deepen engagement with subscribers and expand beyond their traditional offerings.

What Magenta Moments members get with Wolt and Wolt+

With free Wolt+ membership, customers will enjoy 0€ deliveries from a wide selection of local restaurants, grocery stores and retailers, a 10% cashback on all pick-up orders, as well as other exclusive deals from Wolt’s local commerce partners. The offers will encompass free Wolt+ membership for up to 12 months, while market-specific conditions apply. In addition to the Wolt+ membership, there will be rotating market-specific deals.

For Wolt, which merged with U.S. based DoorDash in 2022, the tie-up provides an opportunity to broaden the reach of its subscription service and further cement its position in the competitive European delivery market.

While Wolt operates in over 30 countries, Central and Eastern Europe have become increasingly important battlegrounds as demand for local delivery services continues to grow.

“Wolt and Deutsche Telekom share a similar approach to putting customers first and being open to trying new ideas,” said Miki Kuusi, Co-Founder & CEO of Wolt. “That’s why we’re excited to partner with them – to bring even more value and simplicity to customers’ everyday lives. By integrating Wolt+ for Deutsche Telekom’s customers across Europe, we’re making local commerce more accessible, affordable, and convenient for millions of people. Together, we’re making it easier than ever to enjoy the best of what your city has to offer – right at your fingertips.”

Dominique Leroy, Deutsche Telekom’s Board Member for Europe, emphasized the company’s broader push into lifestyle services: “Our partnership with Wolt focuses on what matters most – providing tangible value to our customers. By integrating Wolt into Magenta Moments, we’re delivering meaningful lifestyle experiences across our European markets. It’s another step in our ambition to go beyond connectivity and enrich the lives of those we serve.”

As consumers become more selective about their digital spending, bundled subscription perks are increasingly used to drive customer loyalty across industries.

About Magenta Moments

Magenta Moments is Deutsche Telekom’s pan-European cross-border customer engagement program offering telecom and lifestyle benefits. From everyday moments to gamified experiences, Magenta Moments counts over 3k partners, delighting millions of program members across Europe. Users can find Magenta Moments within the Telekom app. The app is available for free in the App Store (iOS) and Play Store (Android). Wolt Deutsche Telekom partnership

About Wolt

Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to neighborhoods worldwide. Wolt develops a local commerce platform that connects people seeking to order food, groceries, and other goods with local sellers and couriers. Founded in 2014, Wolt joined forces with DoorDash (NASDAQ: DASH) in 2022. Together, the companies operate in over 30 countries.