Tablet Market Posts Strongest Growth in 7 Years – Check best selling tablets

Global market grew 28% year-on-year in Q4 2020 amid strong holiday demand for entertainment devices and continued work/school-from-home activity

As 2020 dragged on, tablet vendors delivered much needed options to support learning and working from home, according to Strategy Analytics’ latest report. Especially for users working within a tight budget, tablets are proving to be credible mobile computing alternatives to notebooks, as mobile computing demand showed double-digit year-on-year growth in 2020. best selling tablets

While the world optimistically looks to 2021 and the emphasis on work-from-home and e-learning changes once again, can tablets continue to play such a large role?

Eric Smith, Director – Connected Computing said, “The new normal will start to emerge in 2021 as pandemic restrictions slowly fade away, but we fully expect work-from-home and learn-from-home will have won over fans among workers, students, companies, and educational institutions alike. How tablet vendors choose to address this urgent need for mobile productivity will depend on their unique set of strengths and weaknesses, but it is clear that they must fight even harder for revenue in this competitive environment. Risk remains for tablets to be outflanked by notebooks or smartphones in the future.”

Chirag Upadhyay, Industry Analyst added, “Apple had a great holiday quarter with shipments up 37% year-on-year, fulfilling consumer, commercial, and education demand. Several major Android vendors did as well or even better on an annual growth basis as Android tablets have a cost advantage over iPad. Amazon has great value at low cost and typically does very well during the holidays. Samsung and Lenovo had a very strong quarter of performance as their portfolios are wide-ranging, up-to-date, and innovative for entertainment and productivity needs.”

Exhibit 1: 2020 was a Year Filled with Positive Records for the Tablet Market
Global Tablet Shipments by Vendor best selling tablets
(Preliminary Results, Millions of Units)
Vendor
Q4 ’20
2020
Q4 ’19
2019
Quarterly Growth
Y/Y
Annual Growth
Y/Y
Apple
18.6
57.6
13.5
44.3
37%
30%
Samsung
10.2
31.2
7.0
21.8
46%
43%
Amazon
6.7
17.1
4.9
15.2
37%
12%
Lenovo
5.6
14.0
2.5
8.5
120%
66%
Huawei
3.5
16.4
4.3
14.4
-19%
14%
Others
18.0
51.9
16.5
55.9
9%
-7%
Totals
62.5
188.3
48.6
160.2
28%
18%
Global Tablet Market Share by Vendor
(Preliminary Results, % of Total Shipments)
Vendor
Q4 ’20
2020
Q4 ’19
2019
Apple
29.7%
30.6%
27.8%
27.7%
Samsung
16.3%
16.6%
14.4%
13.6%
Amazon
10.7%
9.1%
10.0%
9.5%
Lenovo
8.9%
7.5%
5.2%
5.3%
Huawei
5.5%
8.7%
8.7%
9.0%
Others
28.8%
27.6%
33.9%
34.9%
Totals
100.0%
100.0%
100.0%
100.0%
Source: Strategy Analytics’ Connected Computing Devices service
Exhibit 2: Apple iPadOS Continues to Outperform Other Ecosystems, Reaching 31% Share in 20201

Global Tablet Shipments by Operating System best selling tablets
(Preliminary Results, Millions of Units)

Operating System

Q4 ’20

2020

Q4 ’19

2019

Quarterly Growth
Y/Y

Annual Growth
Y/Y

Android

36.6

108.1

29.1

95.1

26%

14%

iOS/iPadOS

18.6

57.6

13.5

44.3

37%

30%

Windows

7.0

21.6

5.8

20.1

20%

7%

Chrome

0.4

1.0

0.2

0.7

53%

50%

Totals

62.5

188.3

48.6

160.2

28%

18%

Global Tablet Market Share by Operating System
(Preliminary Results, % of Total Shipments)

Operating System

Q4 ’20

2020

Q4 ’19

2019

Android

58.5%

57.4%

59.8%

59.4%

iOS/iPadOS

29.7%

30.6%

27.8%

27.7%

Windows

11.2%

11.5%

11.9%

12.6%

Chrome

0.6%

0.5%

0.5%

0.4%

Totals

100.0%

100.0%

100.0%

100.0%

Source: Strategy Analytics’ Connected Computing Devices service

1 All figures are rounded


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