In advance of Cyber Monday, the busiest online shopping day of the year, Norton, a consumer Cyber Safety brand of Gen™, encourages holiday shoppers to take steps to protect themselves from online fraud and identity theft – at its peak during the holidays – to bring back the joy of gifting. safe online shopping

Cyber Monday sales are expected to exceed $200 billion in 2022 – with online shopping volume steadily increasing year over year, so has the incidence of cybercrimes like fraud and identity theft. For many, safe online shopping concerns are rooted in real life. According to a new study from Norton conducted online in August 2022 by The Harris Poll among 1,000 U.S. adults, 1 in 4 U.S. adults (25%) reveal that they have been targeted by a scam while shopping online with nearly 40 percent of shoppers reporting that they have fallen victim to a scam during the holiday shopping season.

Holiday shopping and last-minute purchases can leave consumers stressed and vulnerable, creating a bounty of opportunities for cybercriminals and identity thieves to take advantage. Now is the time to take steps to protect yourself ahead of the holiday shopping frenzy.

“We want to help bring back the joy of the holiday season and empower everyone with the resources they need to shop online safely,” said Kevin Roundy, Researcher and Technical Director at Norton Labs. “From inflation to supply chain issues, there are so many things out of our control this holiday season. Taking the time to pause and take proactive steps to protect your digital and financial life before Cyber Monday is one way everyone can take back control.” 

Norton inspires holiday shoppers to protect themselves from scams this season safe online shopping

While the majority of Americans (89%) feel confident they can shop safely online, nearly 43 percent admit they are not sure of the best ways to shop online this holiday season. With rising costs and limited inventories of the hottest gifts, consumers appear to be taking more risks than ever before while filing up their carts. In fact, more than 2 in 5 consumers report risking their personal information in some way during the holiday season, leaving them vulnerable to identity theft and fraud.

The holidays can be a hectic time for shoppers even without the risks of cybercriminals. Before online shoppers start checking off their lists of holiday gifts, they should prepare for a safe and secure shopping experience. Some advice from Norton experts includes:

• Always shop on secured sites you trust – Before you buy, look for the little lock icon in the corner of your URL bar which tells you that the web page you are on has privacy protection. The URL of a secure site will start with “https.” These websites mask any data you share, typically on pages that ask for passwords or financial information. Norton helps consumers shop safely online with products like Norton Safe Web, which enables users to check for unsafe hyperlinks with the Link Guard Feature. Play it safe – consider only doing online business with retailers you trust and have shopped with before.
  
  
• Watch out for ‘too good to be true’ deals – Black Friday and Cyber Monday deals have become a tradition of holiday shopping. But if a website offers a deal that seems too good to be true, then it probably is. “Special offers” and “rock bottom deals” can link back to phishing scams and fraud. Be careful not to click on ads or suspicious emails. Compare prices and pictures of the merchandise at similar websites to confirm. 
  
  

• Be cautious about saving your credit card information on your accounts – Keeping your credit card information on a retailer’s website could leave you vulnerable to future data breaches. And if a hacker accesses your favorite shopping account, they could make purchases with your card. To avoid credit card fraud woes, be selective about saving your credit card information on accounts if it’s not required, and consider using a password manager, such as Norton Password Manager, to save your information in an encrypted vault rather than with online retailers, or a digital wallet or app like Apple Pay or Google Pay to increase your transaction security by shielding your account numbers from view of the merchant and potential hackers.
  
  
• Research charities before donating – Before you give to any charity, verify that the organization is legitimate. A good place to start is by checking the lists run by watchdog groups such as CharityWatch, CharityNavigator, and the Wise Giving Alliance. If you can, donate directly rather than through websites and unsolicited emails. Charity Scams take advantage of the generosity of others, especially during the holidays, resulting in people falling victim to phishing scams, identity theft, and credit card fraud.

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