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Rubik's Connected Cube

Rubik’s debuts digital Connected Cube at Red Bull World Cup

The 2020 Red Bull Rubik’s World Cup, the first ever digital speedcubing competition, will witness the debut of the new digital Rubik’s Connected Cube. The innovative, digital Cube uses the same platform as GoCube and both connect to the Rubik’s Arena, allowing amateur and professional competitive cubers to compete virtually in the Red Bull tournament.

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The Red Bull Rubik’s Cube World Cup, with four qualifiers taking place online between Saturday August 15 and Saturday October 10, and a World Final on Saturday November 7 2020, is a global competition designed to challenge the most accomplished speedcubers in the exhilarating emerging sport. Now in its third season, the World Cup advocates speedcubing as a professional mind sport and gives cubing athletes the opportunity to compete in new formats.

The World Cup is organized by Red Bull in collaboration with Rubik’s Brand and aims to develop more opportunities and visibility for the cubing community. To take part in the digital qualifiers, players will need to have a Rubik’s Connected Cube or a GoCube, and download the companion app. Winners of the global and local qualifiers will join the champions from the 2019 season – including Max Park (USA), Juliette Sebastian (France) and the Weyer Brothers, Sebastian and Philipp (Germany) – who have been awarded a wildcard, at the November showpiece.

Christoph Bettin, CEO for Rubik’s Brand, said, “The new digital Connected Cube opens a new dimension of Cube solving and is the natural next step in the evolution of Rubik’s as we celebrate our 40th anniversary year.  Once you’ve mastered the solve, you can use statistics and analytics to improve your speed and track your performance and progress.”

The very exciting element is that this Connected Cube will encourage cubers to interact with others from around the world, starting with the first ever digital speedcubing competition, in the form of the Red Bull Rubik’s Cube World Cup. And we mustn’t forget that you will also be challenged to improve your aptitude in science, technology, engineering and maths.”Rubik’s Connected Cube


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