Roku Unveils Germany Line-Up from €29.99

Roku Express, Roku Express 4K, Roku Streaming Stick 4K and the Roku Streambar available online and in stores soon

Roku introduced its streaming player line-up for Germany, including the Roku Express, Roku Express 4K, Roku Streaming Stick 4K and Roku Streambar. Roku streaming players offer German consumers an easy and affordable way to stream entertainment to their TV. At launch, German consumers will be able to enjoy a wide variety of global and local entertainment.

Roku streaming players are powered by the Roku operating system (OS), offering consumers a customisable home screen, universal search across top channels and advanced features such as voice assistant compatibility and Airplay 2.

“We are excited to launch our award-winning streaming players and platform in Germany, with a great selection of entertainment to watch for German consumers,” said Bart Bomers, VP EMEA at Roku. “We offer TV lovers an intuitive way to stream to their TV through products at a variety of price points because consumers have a range of needs when they’re looking for a streaming device for their families and we offer something for everyone.”

Roku Express roku germany

The Roku Express provides simple HD streaming at a very affordable price. It is easy to set up and comes with everything you need to get started, including a simple-to-use remote control and High-Speed HDMI Cable. The Roku Express is great for those looking to stream on a TV for the first time or extend the Roku OS experience to other TVs in the home. It also makes a great gift. The Roku Express will be available for an MSRP of €29.99.

Roku Express 4K

Roku Express 4K is the easiest way to start streaming with stunning detail and clarity with sharp resolution and vivid color in HD, 4K, HDR, HDR10, and HDR10+. A powerful quad-core processor, dual-band WiFi, or micro USB Ethernet compatibility for wired streaming offers a smooth streaming experience. Everything is included in the box to start streaming, including a remote control and a Premium High-Speed HDMI Cable. The Roku Express 4K will be available for an MSRP of €39.99.

Roku Streaming Stick 4K roku germany

Roku Streaming Stick 4K is more powerful than ever. Start-up time is 30% faster compared to the previous generation to quickly get you into the content you want to watch. RSS Streaming Stick 4K also features a redesigned long-range Wi-Fi® receiver that delivers up to 2x faster Wi-Fi speeds. The Roku Streaming Stick 4K includes stunningly sharp 4K with rich detail and four times the resolution of HD, plus lifelike clarity with Dolby Vision and HDR10+. The sleek design can be neatly hidden behind the TV. Plus, easily search across top channels with your voice and control your TV, streaming, and sound—all with the included remote.

The Roku Streaming Stick 4K will be available for an MSRP of €59.99.

Roku Streambar

Roku Streambar is the ultimate 2-in-1 entertainment upgrade with powerful streaming and cinematic sound for any TV with HDMI. Hear every detail while streaming in vibrant 4K HDR picture quality on compatible TVs. With its compact acoustic design and powerful signal processing, the Roku Streambar features four 1.9-inch full-range drivers with rich Dolby Audio, and is smarter than conventional soundbars due to advanced audio technology from the Roku OS. Two center drivers deliver crisp, clean audio that makes dialogue easier to hear while its angled side drivers fill the room with sound. Setup is simple with everything in the box, including a voice remote that controls the TV power, sound, and access to a wide variety of streaming services.

The Roku Streambar will be available for an MSRP of €149.99.

Entertainment Selection

At launch, consumers will be able to watch entertainment from a wide selection of local and global services, including:

  • Movies & TV: ARD Mediathek, ZDF, Netflix, Disney+, Prime Video, Apple TV, STARZPLAY, Sky Ticket, TVNOW (soon RTL+), KiKA, Netzkino, ProSieben, Sat.1, Kabel Eins, Pluto TV, Rakuten TV, and more.
  • News: Tagesschau, Bild TV, TRT World, Deutsche Welle, Bloomberg and more.
  • Sports: Sky Ticket, TVNOW (soon RTL+), DAZN, Motorvision.TV, SPORTTOTAL, The Tennis Channel etc.
  • Music: Spotify, VEVO, Berliner Philharmoniker and more.

Roku OS

All Roku streaming players are powered by the Roku OS, which was purpose-built for TV. Roku OS provides consumers with automatic updates, a customizable home screen, a wide variety of free and paid streaming channels and advanced features like fast and easy search across top channels with results ranked by price. Roku streaming players can also be controlled by using voice with Alexa or Google Assistant-enabled devices. With Apple AirPlay 2, consumers can effortlessly stream, control and share content directly from iPhone, iPad or Mac. Roku streaming players also support HomeKit, which allows users to easily and securely control Roku devices using Siri or the Home app on their Apple devices.

Roku Mobile App

Roku player users can download the free Roku mobile app, which is available for iOS® and Android™. With the Roku mobile app consumers can control their Roku streaming player through the virtual remote, cast media to their TV or use the voice search capability for universal search. In addition, the Roku app enables the “Private Listening” function where users can also transfer the audio signal of the streamed content to headphones so they don’t disturb other people in the room.


The Express, Express 4K, and Streambar are available starting tomorrow from MediaMarkt, Saturn, Amazon, Expert, Euronics, and The Roku Streaming Stick 4K will be available from the same retail partners in October.

Channel settings

To update your channel’s settings to distribute your channel in Germany, do the following:

  1. Click Manage My Channels, click Preview and Update on your channel.
  2. In the Properties page, do the following:
    • Select Germany under Channel Stores.
    • Select German under Languages.
    • Update the Made for Kids and Content Age Rating settings, if necessary.
    • Make sure you have provided a Privacy Policy URL
  3. In the Channel Store Info page, provide localized channel names and descriptions in German.




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