Riad Corporation, a leading AI-powered travel technology company, successfully launched its flagship product, RIA 1.0, at ITB Berlin 2025, one of the world’s largest travel trade shows. The company attracted over 300 visitors to its booth and secured 150 enterprise client sign-ups during the three-day event, marking a major milestone for its global expansion. AI booking platform Ria

RIA 1.0 is an advanced AI platform that fully automates group hotel reservations, tailored for travel agencies and corporate clients handling complex requirements. Unlike traditional systems, RIA enables both direct bookings and customized group requests, processed entirely by AI without manual work. The platform simplifies large-scale, multi-hotel bookings — tasks that usually take days — completing them in minutes.

During ITB Berlin, Riad Corporation presented live demonstrations showing how RIA’s AI engine handles diverse, high-volume booking scenarios. Attendees praised its intuitive interface, seamless integration, and real-time responses to specific client needs, including corporate events, MICE bookings, and incentive groups.

Mike Lee, CEO of Riad Corporation, commented,

“Meeting so many global partners at ITB Berlin was truly meaningful, and we are proud to showcase our technology to the world,” adding, “We will continue to focus on R&D to deliver stronger innovations and achieve greater success globally.”

In addition, Riad Corporation announced plans to launch AI-based group flight booking services later this year, transforming RIA into a comprehensive group travel platform covering both hotels and flights.

RIA has already gained momentum in Southeast Asia, with over 800 enterprise clients, and aims to reach 2,000 clients by the end of 2025.

Riad Corporation’s strong debut at ITB Berlin reflects the rising demand for AI-driven solutions in travel. As group travel grows more complex, RIA 1.0 is positioned to lead the market with unmatched speed, accuracy, and automation. AI booking platform Ria

AI Revolution for Group Travel

Riad Corporation’s showcase at ITB Berlin did more than impress—it strategically positioned the company at the forefront of a rapidly transforming group travel market. The live demos of its RIA platform, praised for real-time responsiveness and seamless integration, highlight the urgency for automation in managing corporate, MICE, and incentive travel—segments notorious for complexity, fragmentation, and manual coordination.

RIA is not launching into a vacuum. Global players like Amadeus, Sabre, and BCD Travel are all integrating AI to improve personalization, dynamic packaging, and operational efficiency, but few are addressing group travel as directly as Riad Corporation. That gap is crucial. According to Allied Market Research, the MICE industry is projected to reach $1.7 trillion by 2030, while Skift Research anticipates AI adoption in travel planning will more than double by 2026.

Even beyond travel, parallels can be drawn with AI-based procurement systems in logistics and supply chain industries. These platforms, like Coupa or SAP Ariba, are transforming enterprise-level purchasing and demand forecasting—just as RIA aims to do for group travel planning. The common denominator? Reducing friction, increasing transparency, and responding instantly to dynamic client needs.

Conclusion:

RIA’s entry into the market marks a decisive moment for the travel tech sector. By addressing group travel—arguably one of the last untapped frontiers for automation—Riad Corporation is not just innovating but also reshaping expectations. If executed at scale, their planned rollout of AI-based group flight booking will complete a full-stack solution that no competitor currently offers. As corporate travel rebounds and demand for hyper-efficiency grows, RIA is set to lead a new standard in AI-driven travel orchestration. Travel companies not investing in this shift today risk being left behind tomorrow.