Netflix increases subscription prices in Germany, Austria and Switzerland

Netflix has now started increasing its prices in Europe, starting in Germany, Austria, Switzerland and Liechtenstein

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For the moment two out of three of its subscription variants are becoming more expensive in Germany, with the exception of the basic tier, which remains unchanged at €7.99 per month.

The price of the medium tier, which includes HD quality and simultaneous usage on two devices, will rise from €10.99 to €11.99 per month.

New customers will pay the increased prices immediately, for existing users the increase takes effect next month. This is the second price increase in Europe since August 2015.

In the most expensive version, which includes even better Ultra HD picture quality and higher quality sound when used simultaneously on up to four devices, now 15.99 instead of the previously 13.99 euros are due. For new customers, the increase takes effect immediately, for existing users at the next monthly subscription renewal. In the US, Netflix recently made its subscriptions more expensive in January. Germany, Austria, Switzerland and Liechtenstein are the first markets in Europe affected by this price round.

Netflix justifies the price increases above all with the wide range of in-house productions for which the streaming service spends a lot of money. Previous price rounds survived Netflix without user loss. The service has according to recent data 5.2 million users in Germany and a total of more than 139 million worldwide.

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