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Japanese Hotel Live-Streams $1 Stays on YouTube

Want to stay in a hotel room for $1 per night? A hotel in Japan will let you do that – as long as you make your room available for a 24-hour live stream.

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The Asahi Ryokan 10-room hotel in Fukuoka, Japan which has been around for more than 30 years, is trying a new strategy to boost revenue, according to owner Tetsuya Inoue. Inoue inherited the hotel from his grandmother about a year ago and is now billing it as the “One Dollar Hotel”.

This is a very old ryokan and I was looking into a new business model,” says Inoue, who started running the hotel last year. “Our hotel is on the cheaper side, so we need some added value, something special that everyone will talk about.”

“Young people nowadays don’t care much about privacy,” Inoue adds. “Some of them say it’s OK to be for just one day.”

His goal is to make the hotel run from YouTube advertising income and not accommodation fees. He is aware of the challenge ahead: “I started this project just three weeks ago, so even I don’t know whether it can be profitable,” he told USA Today.

What you can expect in a hotel room for $1:

* The $1 stay does include taxes and fees.

* A camera is usually located on the table in the room.

* The microphone in the room is normally switched off but can be turned on if guests agree.

* There is no camera in the common bathrooms, which are outside of the room where people can undress/change.

* The maximum stay is five days.

Since the project is so new and doesn’t have many takers, Inoue is broadcasting his home on the hotel’s YouTube channel in the meantime. At least one British YouTuber has stayed in the room.

The channel has almost 2800 subscribers. Once it accumulates more than 4,000 view hours, he will be able to put ads on the channel and monetize it.

 

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