Amadeus, in collaboration with Accor, announces an expansion of the use of Delphi®, a trusted name in the hospitality industry for managing hotel sales, meetings, and events. Accor, already a technology user, will now implement Delphi across its premium brands, starting with Pullman, Mövenpick, and Swissôtel as the preferred technology solution. Delphi also provides a tailored solution for Accor’s luxury hotels, as well as for its large meetings and events properties and clustered hotels. hotel event management software

With its advanced customer relationship management (CRM) technology and robust ecosystem of partner integrations, Delphi empowers sales and catering teams to more efficiently sell, organize, and manage events down to the smallest detail. The speed of access that meetings and events teams have to the latest inventory and rates is fundamental to their success. Delphi connects the dots, enabling significantly faster sales response times with more accurate results. The solution also enables the automation of routine tasks and follow-up. As a result, productivity is improved, allowing staff to focus on building relationships and offering tailored service to close more high-value deals.

In addition, Delphi’s cloud-native architecture allows real-time tracking of meeting and event details, keeping hotel staff and clients aligned on every element from the food to the furniture. Having comprehensive technology in place to deliver personalized group experiences helps reinforce premium brand reputation, elevate client satisfaction, and streamline operations.

“We are thrilled to expand our long-term strategic partnership with Accor,” adds Peter Waters, Executive Vice President, Hotel IT Solutions, Hospitality, Amadeus. “Expanding our Delphi relationship is another example of how Amadeus is providing innovative technology to help Accor drive profitable demand and achieve operational excellence.”

Market Overview & Context

The global event management software market was valued at USD 6.9 billion in 2023 and is projected to reach over USD 14.1 billion by 2028, growing at a CAGR of 15.2%. This rapid growth is fueled by the increasing digitalization of the hospitality sector, hybrid events, and demand for enhanced guest experience through automation and analytics.

Amadeus, as a dominant player in travel technology, is leveraging its scale and credibility to further entrench itself in hospitality IT. With Delphi, it competes in a space where Cvent, Eventbrite, and Ungerboeck have historically been strong. However, Delphi’s deep hospitality integration and CRM strength make it particularly suited for large hotel chains managing complex event portfolios.

Final thoughts about Amadeus & Accor hotel event management software

The expansion of Amadeus Delphi® within Accor’s premium hotel portfolio is a strategic move that reflects the evolving demands of the meetings, incentives, conferences, and exhibitions (MICE) segment—a key revenue driver for upscale and luxury properties. In a post-pandemic hospitality landscape, efficiency, personalization, and speed of response are paramount. Delphi not only answers these needs but also empowers sales and events teams to pivot toward higher-value engagements by automating routine tasks and enabling real-time collaboration.

This move places Accor in alignment with industry peers such as Marriott International and Hilton, both of which have invested heavily in digital sales and event planning platforms. Marriott’s “Meeting Services App” and Hilton’s “EventReady” program similarly demonstrate how global hotel groups are prioritizing digital tools to gain a competitive advantage in group business.

By integrating Delphi across its brands like Pullman, Mövenpick, and Swissôtel, Accor is reinforcing its premium positioning and demonstrating a commitment to technological innovation. This aligns with broader market trends where cloud-native, CRM-integrated platforms are becoming the norm for top-tier hospitality providers.

Furthermore, the enhanced visibility and coordination Delphi offers between hotel staff and clients are crucial for scaling operations across multiple properties or clusters. In an era of personalization and instant service expectations, real-time access to inventory, rates, and event specifications is no longer a luxury—it’s a necessity.