Trenitalia and Rail Europe strengthen partnership to expand high-speed rail reach to new markets
Rail travel continues to evolve as a premium and sustainable way to explore the world, and no one exemplifies this progress better than Trenitalia and Rail Europe. At the 2024 World Travel Market (WTM) fair in London, the two companies reaffirmed their long-standing partnership, focusing on making Italy’s high-speed rail travel more accessible to international travellers. Trenitalia, Italy’s state-owned rail operator, and Rail Europe, a leader in distributing European train tickets, are working together to enhance the travel experience in high-speed rail travel in Italy with Frecciarossa, Italy’s flagship high-speed service, offering world-class comfort, efficiency, and sustainability.
With shared goals for the future, Trenitalia and Rail Europe are focusing on a balanced approach: maintaining strong growth in established markets while expanding access to high-speed trains in Italy for travellers from rapidly growing regions, particularly India and South America. The companies recognise India as a key source market, driven by an increasing demand for luxurious, sustainable travel experiences. They aim to reinforce Frecciarossa’s seamless booking and high-speed services in the region. Similarly, with the anticipated influx of South American visitors to Italy for the Jubilee in Rome, 2025 represents a key opportunity to provide a world-class rail experience to travellers eager to explore Rome, its surroundings, or the entire country.
“The partnership between Trenitalia and Rail Europe has been a transformative force in making high-speed travel an accessible luxury for international travellers,” said Pietro Diamantini, Head of High Speed Division at Trenitalia. “With Frecciarossa, we are delivering the best of Italian rail to the world — a service that marries comfort with efficiency. We’re excited to expand our reach in regions like India and South America, where interest in premium and greener transportation modes is on the rise.”
Frecciarossa is widely recognized for its excellence, providing a range of classes to ensure all travellers can experience Italian elegance and efficiency in a breeze. Features like spacious reclining seats, air conditioning, plug sockets for each seat, LED lighting, ample luggage space, screens in all carriages with continually updated travel information and news, FRECCE Portal accessible via the on-board Wi-Fi network, designated spaces equipped for disabled passengers travelling in wheelchairs and companions, and a baby changing table, make Frecciarossa a standout choice for both short and long journeys.
“Frecciarossa is the perfect example of the heights rail travel can reach, and Rail Europe’s mission is to make this exceptional service available to travellers across the globe,” said Björn Bender, CEO of Rail Europe. “Through our partnership with Trenitalia, we’re providing a premium travel experience and supporting a shift towards sustainable, high-quality rail options. Our shared vision for 2025 focuses on a strong presence in core regions and strategically reinforces high-speed rail to key audiences in India and South America, thanks to our strong global reach and partners.”
With a firm commitment to quality and accessibility, Trenitalia and Rail Europe are setting a new standard in rail travel, making high-speed rail the preferred choice for travellers seeking luxury, convenience, and sustainability, while experiencing the beauty of Italy, one of the most visited countries in Europe, if not the world.
Key Takeaways of new high-speed rail travel throughout Italy
As global travel trends continue to shift towards more sustainable and luxurious options, Trenitalia and Rail Europe are leading the charge in transforming rail travel into a preferred choice for discerning travellers. By expanding the reach of Frecciarossa’s high-speed services, particularly to key markets like India and South America, they are not only enhancing the accessibility of Italy’s premium rail experience but also setting a new standard for luxury, comfort, and eco-conscious transportation. The partnership between these two industry giants underscores a shared commitment to creating seamless, unforgettable journeys while promoting the benefits of greener travel alternatives. With the upcoming Jubilee celebrations in Rome in 2025 acting as a catalyst, there has never been a better time for international travellers to discover the beauty of Italy aboard one of Europe’s finest high-speed trains. Whether seeking to explore iconic cities, and picturesque landscapes, or simply enjoy the unparalleled comfort of Frecciarossa, Trenitalia and Rail Europe are making premium rail travel more accessible, sustainable, and desirable than ever before.
About Rail Europe
Rail Europe is the global reference brand for European train booking. The company has been a trusted partner of the travel industry and train operators for 90 years. Their rail expert teams provide technology solutions and customer care services to 25,000+ partners in more than 70 countries. International travellers who want to travel by train, easily, throughout Europe can also book their travel directly through their state-of-the-art train booking website and app. Their catalog of products focuses on 200 rail providers, such as SNCF, SBB, Eurostar, Trenitalia, Italo, DB, Renfe, ÖBB, SNCB, Regiojet, iryo, OUIGO Spain and National Rail, and rail passes, including the Swiss Travel Pass and Eurail Passes. We sell around 5 million European train tickets every year. The company offices are around the globe, and Rail Europe is headquartered in Paris.
About Trenitalia
Trenitalia is the railway transport company of the FS Italiane Group. Trenitalia ensures the mobility of people for regional and medium- and long-distance connections. There are over 7,000 Trenitalia trains that travel every day on the Italian railway network. Committed to meeting people’s needs, Trenitalia guarantees the highest safety standards and implements development plans in compliance with social and environmental sustainability.
