Fido announced that it is eliminating data overage fees so customers can go all out, without going over, with the launch of Data Overage Protection, a feature that will be included in new Fido Data, Talk and Text plans starting today.

Data Overage Protection lets customers manage their data use and spend automatically by pausing data once they reach their limit. Customers will receive an SMS notification when they reach 90% of their limit and another at 100% when their data is paused. If customers want more data to keep streaming, searching and sharing, they can buy 1GB for $15 right from their smartphone.

“We know that data overage fees are a major concern for some customers, and that many hold back from using the full data included in their plans,” said Nancy Audette, Vice President, Fido. “With Data Overage Protection, our customers can get the most out of their wireless plans and enjoy their services worry-free with no surprise charges.”

The new plans build on features Fido has introduced including 5 Extra Hours of Data, giving customers access to one free hour of data, five times a month, and Fido XTRA, offering Fido postpaid mobile and internet customers new perks every Thursday.

Data Overage Protection on Fido is the latest initiative Rogers Communications has introduced to offer more choice and value across its three wireless brands. In June, Rogers was the first national carrier to introduce unlimited data plans with no overage charges to Canadians on its Rogers brand. In December, the company eliminated zone restrictions on its chatr brand with nationwide plans and no overage fees. These initiatives are part of the company’s multi-year program to invest and improve the customer experience across all of its brands.

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