After officially launching its travel eSIM MVNO service in December 2024, GK Telecom (operating under the new brand “eRoaming eSIM”) is taking another bold step. They are now offering bundled travel accessories as part of each eSIM activation—an innovative move aimed at providing travellers with a complete connectivity and convenience package. eSIM bundle for travelers

Over 100,000 units are already in rollout. GK confirms this is not a licensing or white-label deal: every accessory—from charging kits to audio gear and travel adaptors—has been developed and manufactured in-house by eROAMING to ensure seamless integration of scannable QR codes that activate global eSIMs across 200+ countries

“For many users, this will be their first interaction with an eSIM. We’re making it memorable, meaningful, and global,”

said Ravi Navaratnam, Managing Director of eROAMING eSIM.

Each product includes a one-time-use coupon embedded in a QR code, allowing users to activate free eSIM data directly from their device. Rather than a freemium upsell, the connectivity is fully included in the product price—positioning each accessory as both a functional item and a smart onboarding tool.

Products were chosen for practical use in travel and tech retail. All units are CE and UKCA certified, ensuring compliance with safety standards.

Why Bundle Accessories with eSIMs?

• Ultimate convenience: Travellers avoid last-minute scrambles for accessories at airports or foreign shops.
• One-stop shopping: The bundled offer provides a digital and physical travel solution in a single transaction.
• Stronger brand appeal: Customers perceive higher value, fostering trust and stronger customer relationships.

Digital Natives

Initial distribution is focused on airports, universities, and online tech accessory stores across Europe, the Middle East, and Asia. The primary demographic is consumers aged 14–45, especially students, frequent flyers, and digital nomads seeking contract-free, flexible connectivity.

Early trials indicate a 15 percent to 20 percent conversion rate from users of the bundled data to paid eSIM plans within 30 days, with a 20 percent to 25 percent increase in average revenue per user among those who top up or make further purchases.

Co-branding

The accessories also offer co-branding opportunities for partners looking to introduce eSIM to their own customer bases.

“This is a strategic acquisition funnel for us. These accessories offer a frictionless, risk-free eSIM experience that encourages adoption, drives repeat engagement, and strengthens our retail footprint. It’s a foundational step toward making eROAMING the everyday brand for global eSIM use,”

said Navaratnam.

Market Context & Strategic Positioning

As eSIM usage surges—projected growth of more than 400% in the next few years —GK Telecom’s bundled strategy caters to both business and leisure travellers seeking convenience and value. This approach differentiates them from eSIM-only providers lacking physical distribution or travel-specific add-ons.

What It Means for Competitors & Travellers

With this move, GK Telecom is reshaping traveller expectations: immediate connectivity plus ready-to-use travel gear at purchase. Other eSIM providers may now face pressure to establish physical retail/in-store offerings and bundled options.

Final Thoughts about eSIM bundle for travelers

GK Telecom’s eRoaming eSIM MVNO has evolved through innovative steps: launching as an MVNO with global voice and data coverage, deploying self-service physical kiosks, and now bundling essential travel accessories. These components combine to redefine travel-ready connectivity, making GK Telecom a comprehensive provider in the travel tech space.

Travellers can now purchase an eSIM that activates instantly, covers voice, text, and data in 200+ countries, and includes practical travel tools—such as chargers or adapters—all in one convenient package. As global travel recovers and digital nomadism rises, GK Telecom’s bundled offering positions it as a go-to partner for seamless journeys.