Disney+ To Launch Ad-Supported Subscription Offering In Several Countries Across Europe And In Canada On November 1

Following the successful ad-tier launch in the U.S., Disney+ announced an ad-supported offering will be available in select markets across Europe and in Canada beginning November 1. As pricing is updated for various plans later this year, subscribers in the U.S. will have access to a new ad-free bundled subscription plan, starting September 6, featuring Disney+ Premium and Hulu (No Ads) for $19.99/month. Disney+ Ad-Supported Subscription

“The strong momentum of our ad-supported plans in the U.S. demonstrates the importance of providing consumers with choice, flexibility and value,” said Joe Earley, President, Direct-to-Consumer, Disney Entertainment. “We are excited to expand that offering in more markets across the globe, including in Europe and Canada, and to launch a new premium duo bundle of ad-free Disney+ and Hulu this Fall, as we take steps toward making extensive Hulu content available via Disney+ later this year for Bundle subscribers.”

Internationally, Disney+ is also expanding choice and value options with the launch of a new Standard tier, as well as Standard with Ads in select EMEA markets and Canada. The new ad-supported plans start at £4.99/€5.99 month in EMEA and $7.99/month in Canada.  Existing subscribers in applicable markets will remain in the Premium tier with No Ads when their subscription price increases in December unless they opt to switch into one of the new lower-priced plans.

The ad-supported, Standard and Premium plans are available Disney+ Ad-Supported Subscription

The ad-supported, Standard and Premium plans in select European markets and Canada offer access to the Disney+ content library and key product features including:

    • Exclusive Originals & Library Content: A collection of thousands of award-winning titles across films, documentaries, TV series, and shorts, all in one place
    • Profiles: Ability to create multiple profiles per account, with the option to set profile PINs and content ratings by profile through Parental Controls
    • Concurrent Viewing: Stream on up to four supported devices simultaneously, depending on your plan
    • High-Quality Video Formats: Depending on your plan, formats include 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced where supported

The new Disney+ and Hulu Bundle ad-free plan launching on September 6 adds another option to an already comprehensive slate of subscription plans that are among the best values in streaming today. Beginning October 12, the new pricing for Disney+, Hulu and ESPN+ ad-supported and ad-free plans in the U.S. include:

Subscription
Tier
Monthly
Annual
Disney+
With Ads (No Change)
$7.99
N/A
No Ads*
$13.99
$139.99
Hulu
With Ads (No Change)
$7.99
$79.99
No Ads*
$17.99
N/A
Disney+ (With Ads) Add-On (No Change)
$2.00
N/A
ESPN+ on Hulu Add-On*
$10.99
N/A
ESPN+
With Ads*
$10.99
$109.99
UFC PPV (standalone) (No Change)
$79.99 (per event)
UFC PPV + Annual*
N/A
$134.98
Bundle Offerings
Duo Premium: Disney+ (No Ads), Hulu (No Ads)^ – *NEW*
$19.99
N/A
Duo Basic: Disney+ (With Ads), Hulu (With Ads) (No Change)
$9.99
N/A
Trio Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads)
$24.99
N/A
Trio Basic: Disney+ (With Ads), Hulu (With Ads), ESPN+ (With Ads)*
$14.99
N/A
Hulu + Live TV
With Ads*
$76.99
N/A
No Ads*
$89.99
N/A
* Effective as of October 12, 2023
^Available beginning September 6, 2023
Pricing for legacy plans and add-ons that are no longer available for purchase are excluded

Subscriptions to Disney+ and Hulu give viewers instant access to the best of streaming television and film – including award-winning Original content, movies and series from Disney, Pixar, Marvel, Star Wars, National Geographic, and more and one of the largest on-demand streaming libraries of current and past seasons of hit shows and movies. Hulu + Live TV is the leading and most valuable all-in-one DMVPD on the market offering 90+ live TV channels, a suite of premium SVOD services including Hulu’s entire streaming library, Disney+ and ESPN+ and viewer-first features like Unlimited DVR all included as part of its base plan.  Disney+ Ad-Supported Subscription

Here is a comparison of Disney+ and Netflix prices for Europe:

Plan
Disney+
Netflix
Basic
€8.99/month
€7.99/month (SD), €10.99/month (HD), €15.99/month (4K)
Standard
€11.99/month
€11.99/month (SD), €15.99/month (HD), €17.99/month (4K)
Premium
€12.99/month
€17.99/month (all qualities)

As you can see, Disney+ is slightly more expensive than Netflix in Europe, but it only offers one plan. Netflix, on the other hand, offers three plans with different price points and streaming quality options.

Here is a table that summarizes the key differences between Disney+ and Netflix:

Feature
Disney+
Netflix
Price
€8.99/month (Basic), €11.99/month (Standard), €12.99/month (Premium)
€7.99/month (SD), €10.99/month (HD), €15.99/month (4K)
Plans
1 plan
3 plans
Streaming quality
SD, HD, HDR
SD, HD, 4K
Simultaneous streams
4
1 (Basic), 2 (Standard), 4 (Premium)
Downloads
Yes
Yes
Originals
Yes
Yes
Content Library
Disney, Pixar, Marvel, Star Wars, National Geographic
A wide variety of TV shows and movies

Ultimately, the best streaming service for you will depend on your budget, streaming needs, and preferences. If you’re looking for a service with a wide variety of content and great originals, then both Disney+ and Netflix are good options. However, if you’re on a budget, Disney+ may be a better choice, as it offers a single plan with a lower price point.

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