3 UK revamps business plans with more data

New research* from Three reveals SMEs believe mobile technology and internet access is better on their mobiles phones than on other devices

New research from Three reveals that small businesses are increasingly relying on their smartphones to fulfil their business needs, with almost two thirds agreeing that the technology on their mobile phone is better than the technology on their other devices. 3 business

In a survey of 1,000 UK small businesses, commissioned by Three, more than three quarters (81%) agreed that the latest smartphones fulfilled most of their business needs. More SMEs also said that their mobile phone was “very important” for their job (63%), whereas only about half said the same for their laptop (51%) and desktop computer (49%).

The changing way small businesses operate is also driving an increasing reliance on mobile phones. 41% said that they expect their reliance on their mobile phones to increase in the next year, and over a quarter (26%) said that they have more reliable or faster internet on their smartphone compared to their fixed line internet.

Yet, some SMEs still find mobile phone tariffs difficult to understand, with 1 in 5 (23%) admitting that they find mobile phone packages complicated.

To meet the changing mobile needs of small businesses, Three has today launched Simply Business, a refreshingly simple and great value proposition designed to support the needs of small businesses.  There are three rich data plans, each coming with unlimited minutes and texts.

With almost a third (29%) of SMEs expecting their business travel to increase this year, Simply Business** provides all the benefits of Three’s Advanced Plans, including access to its leading Go Roam offering, so that small businesses can use their phone abroad in over 71 destinations, at no extra cost.

Three chief commercial officer Richard Woodward said:

“Small businesses are the heartbeat of the British economy.   At Three, we recognise that today more than ever, great value, reliable and easy access to technology is crucial to help small businesses succeed, whether they are at home, abroad or on the move. Our new Simply Business offering is intended to meet that need. From young start-ups, to micro businesses, to local family firms, Simply Business allows SMEs to keep their business connected and their costs down by offering more data to meet their growth.” 3 business

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