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3 Hong Kong launches Roam-in-Command packages

3 Hong Kong, the mobile division of Hutchison Telecommunications Hong Kong Holdings Limited (HTHKH; stock code: 215), will tomorrow, July 21, launch the innovative Roam-in-Command service in four packages.

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Each grants customers up to 14 days of discounted data roaming service in six European countries and 10 countries throughout Asia Pacific, as well as a package that combines the US and Canada, plus another for three Greater China destinations: mainland China, Taiwan, and Macau. The service offers all the flexibility and autonomy needed for customers to share magic travel moments with friends and family while away from home.

More than 20 popular travel spots are covered, plus a buy-one-get-one-free offer is available to those subscribing to 1GB of service during the promotional period. Users now demand more autonomy and flexibility when roaming, so 3 Hong Kongers reviewed every aspect of the overall experience before designing the Roam-in-Command service to cover 21 popular destinations. Customers subscribing to a 14-day data plan can roam hassle-free while in Europe, Asia Pacific, the US and Canada, as well as Greater China—all for the unprecedented minimum average of just HK$15 per day. What’s more, customers can get an extra 1GB roaming data capacity if they subscribe to the 1GB service during the
promotional period, from tomorrow to September 30.

Roam-in-Command offers four 200MB or 1GB options to serve customers roaming in Europe, Asia Pacific, the US, Canada, and Greater China.

And applying for Roam-in-Command could not be easier; customers simply need to enter a short code, and then the service is activated by the first usage within 30 days of subscription. Roam-in-Command is suitable for globetrotting tourists because they can roam for 14 days across regions covered by each package—a solution far more convenient and economical than renting a portable Wi-Fi device.

Support from four partners sets a new trend in providing value-for-money roaming Kenny Koo, 3 Hong Kong’s Director of Roaming and Service Development, said: “Roam-in-Command packages have set another new market trend following the launches of our Data Roaming Daily Pass and WhatsApp Roaming Pass offerings. Tomorrow’s launch is part of our continued effort to make roaming ever more convenient and affordable.”
He added: “We are drawing on our advantage of close ties with the 3 Group, NTT DOCOMO, the Conexus Mobile Alliance and Vodafone in order to tailor value-for-money roaming packages that offer extensive overseas coverage. The upshot is our customers can wave goodbye to the hassle of changing SIM cards or carrying Wi-Fi devices just to stay connected with friends and family while abroad.”

Optimizing the Europe Data Roaming Daily Pass and including a tethering feature, Hong Kong previously offered a five- and 10-day Europe Data Roaming Daily Pass, providing customers with data and voice roaming throughout six European destinations—Austria, Denmark, Ireland, Italy, Sweden, and the UK—for a minimum average of HK$39 per day.
Extending yet more convenience to customers, 3 Hong Kong has made it possible for users to enter a short code (*134*1# for five days or *136*1# for 10 days) in order to register for the Europe Data Roaming Daily Pass. International roaming can be activated within 30 days of registering and starts only when the service is used at any one of the six destinations.

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