Hilton to woo business travellers with new brand Signia Hilton

The latest addition to Hilton’s brand portfolio, Signia Hilton, focuses firmly on the modern business traveller, catering to their needs with style, sophistication and premium meeting and events spaces.

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Meetings and events spaces can sometimes be an afterthought in hotel design, relegating business travellers to a life of dull hotel rooms and lacklustre conference centres.

Hilton’s new hotel brand, Signia Hilton, is tackling this problem head-on by creating a new type of business hotel. Signia will be a meeting and events-focused brand, with intentional design at the centre of the concept.

This will shape every aspect of the hotel, from the rooms through to the state-of-the-art technology available to guests, and follow Hilton’s strategy of continued innovation in the hospitality sector.

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Signia intends to offer business travellers the best, most up-to-date travel experience possible, and Hilton CEO Christopher J. Nassetta, says, “In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs. We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality.



Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, Full Service Brands, Hilton.

“After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travellers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”

In this vein, each Signia hotel will benefit from defined brand standards and design guidelines to result in a streamlined portfolio of properties.

Each hotel will have at least 500 guest rooms with an average area of 75 sqft (7 sqm) per key of flexible events space, and several signature features which will define the identity of the hotel and brand. Among these are a focus on impressive architecture and landscaping, ensuring that guests will be wowed upon arrival.

Guest rooms will be heavy on connectivity and thoughtfully curated in terms of design, an ethos which will also be reflected in the meeting areas, which are undoubtedly the highlight of each Signia hotel.

The meetings and event spaces will be designed to be inspirational, and a variety of ballrooms, breakout spaces and informal meeting areas will appeal to the modern business traveller, who is used to more flexible ways of working.

All of this will be complemented by a trendy destination-themed bar, where guests can mingle and unwind in a more informal setting once the work day is over.

The fitness and wellness facilities will also allow ample opportunity to recharge the batteries after a long day of work and meetings.


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