Dubai’s Address Hotels & Resorts launches a ChatGPT-powered virtual concierge

In a move that redefines luxury hospitality, Address Hotels and Resorts has launched ‘Nuha’, a pioneering virtual hospitality concierge. This cutting-edge AI system, conceptualized and developed in-house, made its grand debut at the iconic Address Downtown Hotel in Dubai, the week commencing 4th September 2023. Dubai Address Hotels & Resorts ChatGPT-powered virtual concierge

This visionary step makes Address Hotels and Resorts the UAE’s first luxury Hospitality Group to leverage AI specifically crafted for the hospitality domain.

Introducing Nuha

The name ‘Nuha’, or نُهى in Arabic, embodies the concept of guidance and self-restraint. In a domain where many virtual assistants may lack the finesse of human interaction, Nuha, powered by ChatGPT technology, is set to deliver a conversation that feels natural, intuitive, and deeply personal which ensures that guests not only receive assistance but also feel genuinely understood and valued, the hotel says.

Dubai Address Hotels & Resorts ChatGPT-powered virtual concierge

“At Address Hotels, we merge technology with the heart. ChatGPT’s conversational capability, combined with human warmth, makes our guests feel truly seen and heard. This fusion of technology and personal touch positions Address Downtown Hotel at the forefront of hospitality innovation,” said Mark Kirby, head of hospitality at Emaar Hospitality Group.

Nuha’s comprehensive services include:

  1. Hotel Inside-Out: Beyond a mere directory, Nuha offers an in-depth tour of Address Downtown Hotel, highlighting everything from luxurious rooms to gourmet dining and tranquil spa sanctuaries.
  2. Emaar’s Expanse: Nuha isn’t limited to a single location. It’s the passport to Emaar’s vast and opulent collection, giving a panoramic view of their splendid offerings.
  3. Dubai Unveiled: Whether it’s iconic marvels or Dubai’s best-kept secrets, Nuha is the aficionado, guiding guests on an unmatched journey through the city.
  4. Stay Current, Stay Connected: With Nuha, guests have their fingers on the pulse of Dubai, from vibrant events to cultural celebrations and noteworthy happenings across the UAE.


About Address Hotels + Resorts Dubai Address Hotels & Resorts ChatGPT-powered virtual concierge

Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group with properties situated in some of the most sought-after locations. Address brings a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service. Recognized for its fusion of contemporary style with a touch of classic elegance, Address Hotels + Resorts enriches the lives of its guests with intuitive experiences. Staying true to its tagline ‘Where Life Happens’, Address offers its guests opportunities to celebrate life and its most cherished moments. It is the ultimate Address. Some of the Address Dubai hotels:

Address Beach Resort

An iconic beachfront resort offering endless options for dining, relaxation, and entertainment. Home to the world’s tallest infinity rooftop pool with stunning views.

Address Dubai Marina

Overlooking the world’s largest man-made marina & waterfront development, Address Dubai Marina lies at the heart of new Dubai, connected to Dubai Marina Mall.

Address Sky View

In this skyline-defining duo of towers joined by an architecturally marvelous Sky Bridge, embrace the unique privilege of staying ‘Where Life Happens’.

Sparkling anew in the heart of Downtown Dubai, it brings the wonders of the world’s largest retail and entertainment destination to your doorstep.

About Emaar Hospitality Group Dubai Address Hotels & Resorts ChatGPT-powered virtual concierge

Emaar Hospitality Group LLC is a wholly-owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaar’s hospitality and leisure projects across the region. Defining its competency in managing mixed-use property developments, Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, golf retreats, a polo and equestrian club, marina and yacht club and lifestyle dining outlets. Emaar Hospitality Group has defined its credentials in the hotel industry with the launch of three brands, each with a distinct niche – Address Hotels + Resorts, Vida Hotels and Resorts, and Rove Hotels.

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