It was the first increase in Amazon Prime fees in almost four years and comes at the end of another bullish year and holiday season for Amazon’s dominant online shopping platform. The move also follows a rise in fees by video streaming rival Netflix Inc in October. amazon Prime service increase
Amazon increased the fee for its monthly plan to $12.99 from $10.99, while maintaining the annual fee at $99. It also hiked the monthly subscription fee for college students to $6.49 from $5.49.
“That’s good value, over time they’ve raised the price. I don’t think they will lose many members,” Tigress Financial Partners analyst Ivan Feinseth said.
While Amazon has declined to say how many members it has, analysts estimate that it boasts almost 90 million in the US and has rapidly growing international numbers.
Amazon said it has invested in making Prime more valuable to its members, making more items eligible for Prime shipping and increasing the video offerings.
Amazon Prime service prices for the USA are as follows: amazon Prime service increase
- Monthly subscription: $12.99/month
- Annual subscription: $119/year
The Amazon Prime subscription includes a range of benefits for customers, including free two-day shipping on eligible items, access to Amazon’s streaming service for movies and TV shows, free access to Prime Music streaming, unlimited photo storage, and more. Prime members can also take advantage of exclusive deals and discounts on select items.
It’s worth noting that Amazon periodically offers promotions or discounts on Prime memberships, so customers should check the Amazon website for the most up-to-date pricing and special offers. Additionally, some customers may be eligible for discounted Prime membership, such as students or individuals with certain government assistance programs.
The new monthly price went into effect on 19 January for new members. It will phase in on 18 February for existing subscribers. amazon Prime service increase