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Xiaomi increased by 415.1% on European markets

The latest data from Canalys shows that the top five brands in Western Europe in 2018 are: Samsung, Apple, Huawei, Nokia and Xiaomi

A man walks past a Xiaomi store in Shenyang, Liaoning province, China April 7, 2018. Picture taken April 7, 2018. REUTERS/Stringer ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. CHINA OUT.
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Samsung decreased by 14.6% year-on-year, Apple decreased by 7.5%, Huawei increased by 41.4%, Nokia increased by 79.6%, and Xiaomi increased by 415.1%. Simply speaking, Xiaomi‘s European market rise is ten times bigger that  Huawei’s.

After just two years of efforts, Xiaomi has now entered the top five in the European market, which is not what the average brand can do. Because Xiaomi took less than two years, this growth rate is far from being achieved by other brands. The achievement of this achievement is inseparable from the idea that “the price is kind and moving” that Lei Jun has always said. I remember when Xiaomi opened the first Xiaomi home in the UK, the industry said that this model of Xiaomi is very consistent with the actual consumption situation in the European market. Xiaomi has great potential in the European market in the future.

According to official data, Xiaomi’s overseas revenue has accounted for more than 40% of overall revenue, of which the Indian market has been the market share for the sixth consecutive quarter. In Indonesia, Malaysia and other countries and regions have been strong into the top five…

Conversely, the most surprising performance of Xiaomi in Europe is the Huawei brand. After all, Huawei has been in Europe for three years to achieve the third position. Xiaomi will be the fifth in just two years.

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