Xiaomi increased by 415.1% on European markets

The latest data from Canalys shows that the top five brands in Western Europe in 2018 are: Samsung, Apple, Huawei, Nokia and Xiaomi

A man walks past a Xiaomi store in Shenyang, Liaoning province, China April 7, 2018. Picture taken April 7, 2018. REUTERS/Stringer

Samsung decreased by 14.6% year-on-year, Apple decreased by 7.5%, Huawei increased by 41.4%, Nokia increased by 79.6%, and Xiaomi increased by 415.1%. Simply speaking, Xiaomi’s market share in Europe is ten times bigger than Huawei’s. xiaomi europe

After just two years of effort, Xiaomi has now entered the top five in the European market, which is not something the average brand can do. Because Xiaomi took less than two years, this growth rate is far from being achieved by other brands. The achievement of this achievement is inseparable from the idea that “the price is kind and moving,” which Lei Jun has always said. I remember when Xiaomi opened the first Xiaomi home in the UK, the industry said that this model of Xiaomi is very consistent with the actual consumption situation in the European market. Xiaomi has great potential in the European market in the future.

Xiaomi in Europe

In Europe, Xiaomi has established itself as a major player in the smartphone market, offering high-quality devices that compete with those produced by leading brands such as Apple and Samsung. The company has found success in Europe by focusing on providing high-quality products at affordable prices, which has allowed it to reach a wider audience and gain a significant market share.

One of the key factors behind Xiaomi’s success in Europe is its ability to adapt to the local market and offer products that meet the specific needs and preferences of European customers. For example, the company has launched a number of products specifically designed for the European market, including smartphones that feature high-end specifications, large screens, and advanced cameras.

In addition, Xiaomi has invested heavily in marketing and advertising in Europe, which has helped to build brand awareness and attract new customers. The company has also built strong partnerships with key retailers and distributors in Europe, which has allowed it to reach a wider audience and improve its distribution and distribution network.

Overall, Xiaomi’s position in Europe has been growing rapidly over the past few years, and the company is now seen as a major player in the smartphone market. With a focus on high-quality products, affordable prices, and a commitment to meeting the needs of European customers, Xiaomi is well-positioned to continue its growth and expand its presence in Europe.

According to official data, Xiaomi’s overseas revenue has accounted for more than 40% of overall revenue, of which the Indian market has had the largest market share for the sixth consecutive quarter. Indonesia, Malaysia, and other countries and regions have been strong in the top five.

The Huawei brand, on the other hand, has outperformed Xiaomi in Europe. After all, Huawei has been in Europe for three years and has risen to third place. Xiaomi will be the fifth in just two years.

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